Tribe Lead Growth Digital Sales

ppDescrizione dell’offerta di lavoro /p pAt ING Italy, we offer a dynamic, inclusive, and entrepreneurial environment supported by technology, data, global scale, and a strong Orange Code culture. As Growth Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy for business clients, driving acquisition, activation, engagement, and community building across all digital touchpoints. You will build and scale a holistic growth engine that integrates advanced analytics, multi-channel digital sales, content-driven engagement, and strategic partnerships to grow ING’s Business Banking customer base sustainably. /p h3Key Responsibilities /h3 ul liLead the Customer Insights Analytics strategy for the Business Banking segment. /li liBuild and orchestrate a robust data framework enabling granular visibility on funnel performance, customer behavior, product adoption, and churn dynamics. /li liEmbed analysts within squads to enhance data fluency, experimentation, and decision making. /li liOwn the customer 360 data assets for Business Banking, ensuring data reliability, segmentation accuracy, and actionable insight generation. /li liOwn the end to end acquisition and activation journey across all digital channels (web, mobile, performance media, CRM, partnerships). /li liGuide optimization of the full sales funnel, including onboarding, business KYC/AML flows, and the critical Honeymoon phase. /li liDrive activation of core products (business accounts, payments, cards, digital channels) through targeted journeys, education, and trigger based interventions. /li liPartner with product tribes to eliminate friction, reduce drop off, and improve conversion quality. /li liDevelop a content strategy tailored to business clients, covering financial education, product usage, industry insights, and digital banking features. /li liBuild and nurture digital communities that amplify engagement, advocacy, and brand loyalty. /li liLeverage content to support search performance, funnel optimization, and customer activation. /li liCoordinate omnichannel messaging across email, push, social, website, and in app channels. /li liIdentify, structure, and manage digital acquisition partnerships with relevant ecosystems (software platforms, industry associations, fintech partners, digital marketplaces). /li liDefine partnership models that support scalable acquisition: affiliate, API based, product integrations, digital referral. /li liEnsure high quality inflow through clear eligibility frameworks and ongoing performance optimization. /li liCollaborate with Compliance, Legal, and Risk to ensure safe, compliant partnership onboarding. /li /ul /p #J-18808-Ljbffr