Senior Business Development Manager

WE ARE HIRING A SENIOR BUSINESS DEVELOPMENT MANAGER

Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Here are a few things that we've got to offer:

• Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients

• Weekly webinars to support your development through our People Academy

• Annual TLC Wellness Week and programmes throughout the year

• TLC Culture Club - including seasonal social events, tasty lunches & more

• TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave

• TLC Rise - supporting and empowering women into leadership roles

• 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits

• TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

We're looking for a Senior Business Development Manager to join our growth team and help accelerate TLC's expansion across Financial Services and Telco.

This is not an account management role.

As a Senior Business Development Manager, you'll be responsible for generating net-new revenue by identifying, shaping and securing strategic partnerships and client relationships.

While you'll have exposure across sectors including FMCG and Retail, your primary focus will be on Financial Services and Telco, helping brands improve customer acquisition, engagement, loyalty and retention through TLC's unique rewards ecosystem.

You'll navigate complex stakeholder environments, build compelling business cases and position TLC as a strategic growth partner rather than simply another supplier.

What you'll be doing:

Winning New Business

• Own the full sales cycle from prospecting through to signed commercial agreements

• Build and convert a high-quality pipeline of strategically aligned opportunities

• Identify, shape and close complex, high-value deals

• Lead pitches, proposals and commercial negotiations

• Develop tailored solutions that address client challenges and growth ambitions

• Deliver net-new revenue through new client acquisition

Building Strategic Partnerships

• Develop revenue-generating partnerships across agencies, technology platforms and ecosystem partners

• Identify opportunities to embed TLC's reward and engagement solutions into partner offerings

• Structure commercial agreements that deliver mutual value and long-term growth

• Create scalable partnership models that can be replicated across markets

Becoming a Trusted Growth Partner

• Understand client challenges, market dynamics and competitive pressures

• Engage senior stakeholders including CMOs, Commercial Directors, Growth Leaders and C-Suite executives

• Position TLC as a strategic partner that drives measurable business outcomes

• Identify opportunities across Financial Services, FMCG, Retail and Telco sectors

Collaborating Across TLC

• Work closely with Product, Marketing, Client Services and regional teams to create compelling propositions

• Ensure a seamless transition from deal closure to delivery

• Share market intelligence and customer insights to influence go-to-market strategy

• Help shape the future growth of the business

Who we're looking for:

• Experience selling consultative, solution-led propositions rather than transactional products

• Proven success in winning new business and securing complex, high-value deals

• Background in loyalty, rewards, incentives, promotions, marketing services, MarTech or customer engagement solutions

• Strong experience selling into Financial Services and Telco organisations, including banks, card issuers or other relevant businesses

• Ability to engage, influence and negotiate with senior stakeholders

• Experience managing long and complex sales cycles involving multiple decision-makers

• Strong commercial and financial acumen

• Experience working within a global or matrix organisation is advantageous

Who You Are

• A natural hunter who loves winning new business

• Commercially sharp and focused on value creation

• Strategic in your thinking and able to see opportunities others miss

• A confident storyteller who can translate complex solutions into compelling business outcomes

• Resilient, resourceful and comfortable operating in ambiguous environments

• Highly motivated by delivering revenue, growth and measurable results

• Skilled at building trust and influence with senior stakeholders

• Someone who thrives in a fast-moving, entrepreneurial culture

What Success Looks Like

In this role, success will be measured by:

• Consistent delivery of net-new revenue

• Winning strategically important clients and partnerships

• Building a healthy pipeline with strong conversion rates

• Expanding TLC into new brands, categories and markets

• Creating scalable partnerships that generate repeatable revenue streams

• Establishing TLC as a trusted growth partner within the Financial Services and Telco sectors
  

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.

A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.

If you're excited by everything we've told you, then it's time to apply!