General Manager, Italy

Overview

As the new General Manager for Italy, you will lead the LEGO® business across the Italian market, driving the strategic and operational growth of the brand. You will manage a dedicated team of around 60 commercial colleagues located in Milan and work as part of our Western Europe Market Group leadership team.

Core Responsibilities

• Drive further growth of the Italian business across all channels (branded stores, toy specialists, hypermarkets, drug stores, online retailers, distributors, etc.).
• Translate global strategy into Italian‑specific sales and marketing results.
• Lead the operational business, develop existing and new customer relationships.
• Own financial target achievement (sales, cost, profit) for the Italian business unit.
• Steer a steady growth agenda while ensuring profitability and credit risk controls.
• Drive the digitalisation of the consumer journey and growth of e‑commerce across the unit.
• Oversee the branded channel business (LEGO certified stores) in Southern Europe (Italy, France, Spain & Portugal) and manage the strategic partnership with "Percassi".

Qualifications

• Successful track record of driving commercial success as a GM (or similar role) with P&L responsibility, preferably in branded consumer products, fashion, lifestyle, or e‑commerce.
• Ambitious with a strong growth mindset and proven results.
• Experience building and developing relationships with distributors, specialist retailers, and pure e‑commerce players.
• Track record of digital transformation and e‑commerce strategy integration.
• Digital savviness and deep understanding of consumer behaviour.
• Experience in European markets and international mindset.
• Proficiency in English and Italian (additional languages a plus).
• Results‑oriented with high ambition for the team.
• Strong leadership experience in high‑performing B2B and B2C teams.
• Ability to challenge status quo and lead change effectively.

Benefits

• Family care leave – enhanced paid leave options.
• Life and disability insurance coverage.
• Well‑being programmes for physical and mental health.
• Colleague discount on LEGO products.
• Bonus scheme tied to goal achievement.
• Hybrid work policy – average of 3 days per week in the office.

Diversity & Inclusion

The LEGO Group is fully committed to equal employment opportunity and equal pay. We encourage applicants from all backgrounds to apply. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing worldwide.