Tribe Lead Growth Digital Sales

ph3Overview /h3pAt ING Italy, we offer a dynamic, inclusive, and entrepreneurial environment supported by technology, data, global scale, and a strong Orange Code culture. As Growth Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy for business clients, driving acquisition, activation, engagement, and community building across all digital touchpoints. You will build and scale a holistic growth engine that integrates advanced analytics, multi‑channel digital sales, content‑driven engagement, and strategic partnerships to grow ING’s Business Banking customer base sustainably. /ph3Responsibilities /h3ulliLead the Customer Insights Analytics strategy for the Business Banking segment. /liliBuild and orchestrate a robust data framework enabling granular visibility on funnel performance, customer behavior, product adoption, and churn dynamics. /liliEmbed analysts within squads to enhance data fluency, experimentation, and decision making. /liliOwn the customer 360° data assets for Business Banking, ensuring data reliability, segmentation accuracy, and actionable insight generation. /liliOwn the end‑to‑end acquisition and activation journey across all digital channels (web, mobile, performance media, CRM, partnerships). /liliGuide optimization of the full sales funnel, including onboarding, business KYC/AML flows, and the critical Honeymoon phase. /liliDrive activation of core products (business accounts, payments, cards, digital channels) through targeted journeys, education, and trigger‑based interventions. /liliPartner with product tribes to eliminate friction, reduce drop‑off, and improve conversion quality. /liliDevelop a content strategy tailored to business clients, covering financial education, product usage, industry insights, and digital banking features. /liliBuild and nurture digital communities that amplify engagement, advocacy, and brand loyalty. /liliLeverage content to support search performance, funnel optimization, and customer activation. /liliCoordinate omnichannel messaging across email, push, social, website, and in‑app channels. /liliIdentify, structure, and manage digital acquisition partnerships with relevant ecosystems (software platforms, industry associations, fintech partners, digital marketplaces). /liliDefine partnership models that support scalable acquisition: affiliate, API‑based, product integrations, digital referral. /liliEnsure high‑quality inflow through clear eligibility frameworks and ongoing performance optimization. /liliCollaborate with Compliance, Legal, and Risk to ensure safe, compliant partnership onboarding. /liliImplement test‑and‑learn frameworks, A/B experiments, and continuous funnel optimization. /liliMonitor and improve the segment’s core growth KPIs, including:ulliCost per Acquisition (CPA) /liliConversion performance across channels /liliActivation and primary customer indicators /liliDigital engagement metrics /liliCommunity reach and content effectiveness /li /ul /liliOversee all martech capabilities required to scale growth, including:ulliCampaign orchestration platforms /liliDigital analytics /liliA/B testing personalization tools /liliCMS and content delivery /liliAttribution measurement models /li /ul /liliLead a high‑performing, purpose‑driven team working in an agile environment. /liliFoster a culture of iteration, learning, and customer obsession. /liliEnsure all initiatives comply with ING policies and regulatory requirements for Business Banking (AML, KYC, PSD2, data protection). /liliMaintain strong control awareness across all digital journeys and partnerships. /liliEnsure robust documentation, risk identification, and timely remediation. /li /ulh3Qualifications /h3ulli10+ years of experience in digital growth, performance marketing, digital sales, or analytics roles – ideally in Business Banking, Fintech, or SME‑focused digital environments. /liliDemonstrated ability to lead cross‑functional, agile teams at scale. /liliDeep expertise in digital acquisition, activation, content strategy, and community building. /liliStrong analytical mindset with experience in experimentation, segmentation, modeling, and funnel management. /liliUnderstanding of B2B financial services and digital onboarding constraints. /liliExcellent stakeholder management and influencing skills. /liliStrong awareness of risk, compliance, and regulatory frameworks. /liliFluent in English. /li /ulh3Working Conditions /h3ulliFull Time (Permanent) /liliLocation: Milan (hybrid) /li /ulh3Benefits /h3ulliSuper flexible smart working /liliCompetitive base salaries and performance‑based bonuses /liliDiverse cultures innovative mindsets /liliInternational environment /liliCommitment to sustainability /liliLots of training and development opportunities to help you grow /liliMoments dedicated to physical and mental well‑being /liliA special day off when it is your birthday /liliFree water coffee at the office /li /ulh3Equal Opportunity Statement /h3pOur Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates. /p /p #J-18808-Ljbffr