Sr Manager, Performance Marketing

Sr. Manager, CRM Lifecycle & Paid Media — FRITES

Location: France, Italy, Spain.

Job Summary

This job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development.

Responsibilities

• Develop and implement omnichannel paid media strategies to drive business outcomes
• Manage audience segmentation and targeting to optimize campaign performance
• Create and maintain an experimentation roadmap to test and refine marketing initiatives
• Allocate budgets across campaigns and channels to maximize return on investment
• Collaborate with leadership, finance, and analytics teams to align strategies and reporting
• Partner with media agencies to ensure continuous campaign optimization and performance
• Oversee the delivery of seamless onboarding experiences across channels
• Embed relevant content across customer lifecycle stages to address key needs
• Own the FRITES lifecycle marketing strategy across the full customer journey: acquisition → onboarding → habit formation → cross-sell → retention → winback
• Build and optimize CRM lifecycle programs across channels (e.g., email, push, in-app, landing experiences; and where applicable, other direct channels)
• Lead paid media strategy and execution in FRITES across key performance and growth channels (e.g., search, paid social, display/video, affiliates), aligned to lifecycle objectives—not siloed channel KPIs
• Lead integrated planning for Tier 1 moments (seasonal peaks and priority campaigns), ensuring CRM and paid media work together with clear messaging, audiences, and measurement
• Partner with Analytics to define and track the right KPIs (activation, repeat usage, retention, LTV, ROI), and run a strong test-and-learn agenda (incrementality, holdouts, experimentation)
• Develop segmentation and trigger strategies driven by behavior (e.g., drop-off, friction signals, key site/app behaviors) to intervene earlier and more effectively
• Manage budgets and performance, identify efficiency opportunities, and improve ROI through continuous optimization
• Lead agency and vendor partners to ensure high-quality execution and strong performance accountability
• Collaborate closely with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams to ensure compliant, high-impact growth programs

Qualifications

• 8+ years of marketing experience with deep expertise in CRM/lifecycle marketing and paid media/performance marketing
• Proven track record building lifecycle programs that drive measurable improvements in activation, retention, repeat behavior, and customer value
• Strong experience planning and optimizing paid media across major channels with clear ROI accountability
• Analytical fluency and comfort partnering with BI/Analytics teams on measurement, experimentation, and performance diagnostics
• Experience working in a privacy-first environment; familiarity with GDPR and consent-based marketing strongly preferred
• English required; Italian proficiency strongly preferred

Success Metrics

• A clear, integrated FRITES lifecycle + paid media growth plan with measurable targets
• Expanded lifecycle journey coverage and improved customer engagement and retention
• Higher-quality acquisition and stronger downstream value (repeat usage, product adoption, lifetime value)
• Strong execution and measurement of Tier 1 moments, with clear learnings and impact

Equal Employment Opportunity

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at Visualizzare la mail su click.appcast.io.