Brand & Communication Manager F/H

Your Mission

As Brand & Communication Manager , you will:

• Build and strengthen Mareblu’s brand equity

• Increase brand awareness and consumer engagement

• Lead communication strategies across both traditional and digital channels

• Drive consumer-centric product innovation and renovation

• Monitor performance and optimize marketing campaigns

• Collaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams in a fast-paced international environment

You will be a key player in Mareblu’s growth, ensuring a strong competitive position and sustainable market success in Italy.

Key Responsibilities

Brand & Portfolio Management

• Own the performance of your product portfolio

• Define and execute brand and marketing strategies

• Drive market share growth and competitive positioning

• Lead short- and long-term innovation and renovation projects

• Manage the full commercial marketing cycle, including new product development

Digital & Communication Strategy

• Plan and implement digital marketing initiatives (SEO/SEM, CRM, email marketing, social media, display advertising)

• Brief and manage digital and communication agencies

• Review and approve content, ensuring alignment with brand objectives

• Monitor KPIs and ROI, analyze campaign performance, and optimize continuously

• Manage digital communication budgets and external partner relationships

Market & Consumer Insights

• Track market trends and analyze consumer behavior

• Identify target audiences and design campaigns that engage, inform, and motivate

• Provide data-driven recommendations to support strategy

Cross-Functional Collaboration

• Work closely with Marketing, Trade Marketing, Sales, Supply Chain, and Finance

• Operate in an international, multi-country, fast-paced environment

• Coordinate with global stakeholders on marketing initiative