Marketing & Market Insights Specialist

For our Corporate House in Pero (Milan), we are looking for a Marketing Market Insights Specialist to join our Group Marketing team. The candidate will report directly to the Senior Marketing Manager and will help turn business questions, market information and customer knowledge into clear insights that support better business decisions. The role will work with information from CRM, websites and digital channels, customer enquiries, events and trade shows. It will also cover market and competitor intelligence, customer insights and innovation monitoring, combining internal and external sources to understand relevant market dynamics and identify opportunities. The main activities include: Defining business KPIs and analytical frameworks for marketing and commercial decision-making Working with the Business Intelligence Data Integration department to define business questions, required data, dimensions, segmentations and analytical frameworks. Conducting market, customer and competitor analysis and identifying relevant trends and opportunities Combining and interpreting quantitative and qualitative information from internal and external sources Translating findings into clear insights, implications and recommendations for key stakeholders Monitoring the impact of decisions and initiatives over time Communicating complex information clearly to support informed business decisions The ideal candidate will bring: 5 years of experience in marketing intelligence, strategic marketing, market research, customer insights or similar fields Strong analytical skills, commercial awareness and ability to interpret complex information Advanced Excel skills Basic knowledge of Power BI or similar data visualization tools Experience with CRM systems, with SAP C4C considered an advantage Experience defining KPIs, metrics and analytical frameworks Experience in market, customer and competitor insights Strong critical thinking and ability to identify patterns, opportunities and emerging trends Excellent communication and storytelling skills, with the ability to turn findings into clear recommendations Critical AI literacy and the ability to fact-check and validate AI-generated outputs Strong curiosity and ability to connect insights across different sources and business areas English at B2 level or above, with C1 preferred What We Offer Permanent contract (CCNL Metalmeccanico) Annual gross salary between €40.000 and €47.000, based on experience Company canteen Up to 8 days of remote working per month Coster is an Equal Opportunity Employer committed to creating a Diverse Inclusive environment. We are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.