On Trade Sales Executive - Liguria

Overview

The On Trade Sales Executive (OSE) reports to the Area Manager and manages commercial activities across wholesalers, on‑trade outlets, and wine shops within a defined area.

Responsibilities

• Develop and execute joint business plans with key customers to drive sustainable growth, market share, and brand value.
• Manage day‑to‑day commercial performance across on‑trade outlets, wholesalers, and wine shops; ensure target achievement and implement corrective actions when needed.
• Drive sell‑out growth by expanding distribution, optimizing in‑store visibility, and increasing brand presence in target outlets.
• Identify and onboard new business opportunities, strengthen partnerships with high‑potential outlets and optimise customer portfolios.
• Negotiate, implement, and monitor commercial agreements to ensure effective assortment, brand visibility, and rotation.
• Execute pricing strategies in line with company guidelines and monitor market and competitor pricing dynamics.
• Analyse market trends and competitor activities, share insights to support strategic decision‑making.
• Track performance, evaluate initiatives, and provide actionable feedback to improve commercial effectiveness.
• Support sales forecasting, order management, and back‑office processes; maintain accurate reporting on field activities, customer visits, and sales performance.

Qualifications

• 2+ years experience in a similar FMCG role.
• Degree in Economics, Marketing or Business Management.
• Strong understanding of commercial dynamics, negotiation and influencing skills.
• Digital savviness with familiarity in social media.
• Results‑oriented, collaborative team player with solid market knowledge.
• Experience in planning and executing promotional activities.
• Good grasp of P&L management.
• Excellent communication skills and advanced proficiency in Microsoft Office (Excel, PowerPoint).
• Fluency in Italian; command of English (written and spoken) is a plus.

Benefits / Compensation

Salary €34,678 to €42,384, plus 19% variable pay and benefits. The company follows the National Collective Labour Agreement (CCNL) for the food industry.

Inclusive Workplace

Pernod Ricard is committed to building inclusive teams and ensures fair processes and equal opportunities for all candidates and team members.