AIR & CARE Strategic Marketing Lead, IMDD

AIR & CARE Strategic Marketing Lead, IMDD

Date: 10 Apr 2026

Business Area: Mktg, Market Access, Bus. Excellence & Med. Affair

Job Type: Direct Employee

Contract Type: Permanent

Location: Parma or Affiliates in Europe, IT

About us

Chiesi is an international research‑focused biopharmaceutical group with 90 years’ experience, operating in more than 30 countries, with its Headquarter in Parma, Italy. More than 8,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. Discover more here.

At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact.

Diversity and inclusion are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better.

Who we are looking for

This is what you will do

The International Markets Development Division (IMDD) is responsible for expanding and managing Chiesi’s operations in international markets. This division focuses on portfolio strategy, commercial excellence, and the integration of various business units to enhance the company's presence and performance in growth and core markets.

The AIR & CARE Strategic Marketing Lead will drive the strategic and operational marketing of the AIR and CARE portfolio across IMDD markets by translating global brand strategies into local relevant, insight‑driven initiatives. The role focuses on identifying growth opportunities in key markets through deep market understanding, competitive positioning and tailored brand activation strategies.

You will be responsible for

Strategic Brand Leadership & Market Acceleration

• Lead the development and implementation of robust, insight‑driven brand strategies for the AIR and CARE portfolio across priority IMDD markets
• Translate global brand strategy into locally actionable plans tailored to distributor markets. Ensure alignment between brand strategy and commercial priorities
• Identify growth opportunities and barriers in Tier 1 markets
• Work with BUs and Partners to address market‑specific pain points and competitive challenges

Market Insights, Competitive Intelligence & Opportunity Identification

• Identify knowledge gaps and opportunities for local market research
• Oversee insight studies, market research projects, and HCP perception analysis
• Monitor competitive dynamics, therapeutic landscape evolution, and treatment trends while working closely with BI & ComEx to leverage IQVIA data, market performance metrics, and CI

Launch Readiness & Lifecycle Management

• Collaborate with the Lifecycle & LE Lead to ensure brand readiness for upcoming launches. Support post‑launch monitoring and optimization of brand performance
• Identify opportunities to strengthen brand adoption and differentiation

Brand Governance, Training & Stakeholder Engagement

• Lead brand discussions during Business Review Meetings (BRMs)
• Provide strategic guidance to Partners and BUs on brand strategy and positioning
• Deliver product and brand training to Partners and ensure strong collaboration with Global Franchise, Medical Affairs, and Commercial teams

Distributor Market Activation & Local Execution

• Work with Tier‑1 markets and Partners to identify execution gaps and growth opportunities
• Develop tailored marketing initiatives and action plans adapted to market realities

You will need to have

• Scientific background
• 7‑10 years of pharmaceutical marketing experience
• Strong experience in brand management or strategic marketing roles
• Strong strategic marketing mindset combined with operational execution
• Proven track record in brand planning and execution in the pharma or life‑science industry
• Experience with launch planning and lifecycle management
• Strong understanding of brand planning, market insights generation, competitive positioning and launch readiness in a matrix environment
• Excellent stakeholder management and communication skills, being comfortable operating cross‑functionally, influencing without authority and translating global strategies into locally relevant, impact‑driven plans.
• Strong analytical mindset with ability to interpret market data and translate into action

We would prefer for you to have

• Prior experience in Asthma and COPD
• Experience working with international markets
• Experience with distributor‑driven environment

Location

The role can be based in one of our affiliates in Europe.

What we offer

No matter where your path starts at Chiesi, it leads to inspiring possibilities. Your future is our focus, and we are committed to nurturing your development in our dynamic, friendly environment with access to resources and training every step of the way.

We provide top‑class benefits, including comprehensive healthcare programs, work‑life balance initiatives, and robust relocation support. Our salary package is competitive, comprising a basic salary, performance bonuses, and benefits benchmarked against the external market. Additionally, we offer flexible working arrangements, remote work options, and tax assistance services for foreign colleagues, all designed to help you thrive.

Chiesi is an equal opportunity employer committed to hiring a diverse workforce at all levels of our business. All qualified applicants receive consideration for employment based on attitude and merit, without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military status, gender identity or expression, or any other basis protected by applicable laws. This policy applies to all aspects of employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination.