Head of Traditional Media - Offline Media Planning
45.000 € - 50.000 €Michael Page International Italia S.r.l.
- Agency
- Head of Traditional Media
Azienda
L'Head of Traditional Media è la figura di riferimento dell'agenzia per tutto ciò che riguarda la pianificazione e l'acquisto di spazi media sui mezzi tradizionali. Guida con competenza e visione strategica le attività legate a stampa e affissioni - che costituiscono il cuore del perimetro di responsabilità - garantendo al contempo presidio qualificato anche sui mezzi radiotelevisivi.
Offerta
Responsabilità
Pianificazione e strategia
- Definisce le strategie di pianificazione sui mezzi tradizionali in coerenza con gli obiettivi di comunicazione dei clienti
- Supervisiona la costruzione dei piani media su stampa (quotidiani, periodici, magazine) e Out of Home (affissioni, DOOH, circuiti speciali), assicurando rigore metodologico e conoscenza aggiornata dell'offerta editoriale e impiantistica
- Garantisce il presidio tecnico e strategico dei mezzi radio e televisivi, in un'ottica di integrazione con il mix complessivo di campagna
Negoziazione e relazioni con i concessionari
- Gestisce e sviluppa le relazioni con le principali concessionarie e i centri media, negoziando condizioni di acquisto competitive
- Monitora l'evoluzione delle offerte commerciali e degli inventory disponibili sul mercat
Qualità ed execution
- Supervisiona il processo di acquisto e verifica la corretta messa in onda/pubblicazione dei materiali
- Garantisce il rispetto dei budget e degli indicatori di performance (GRP, CPM, copertura/frequenza, OTS)
- Assicura la qualità dell'output verso i clienti: presentazioni di piano, post-buy analysis, rendicontazioni
Coordinamento interno
- Collabora attivamente con il Media Director e l'Head of Digital nella definizione delle strategie cross-media
- Gestione e monitoring dei budget e dei contratti con il supporto del team legale
Competenze ed esperienza
Esperienza:
- Solida esperienza (5+ anni) in pianificazione e acquisto sui mezzi tradizionali, maturata preferibilmente in contesti di agenzia media
- Conoscenza approfondita del mercato editoriale e dell'affissione italiana, delle logiche di negoziazione e delle metriche di valutazione dei mezzi
- Familiarità con i principali tool di pianificazione e ricerca (Audipress, Nielsen, Auditel o equivalenti)
- Capacità di lettura e interpretazione dei dati per orientare le scelte di piano
Completa l'offerta
Le persona individuata verrà inserita con un contratto a tempo indeterminato. RAL di 45.000€-50.000€ + MBO.
Possibilità di 2 giorni di smart-working a settimana
#J-18808-LjbffrOfferta di lavoro pubblicata 1 giorno fa
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