Head of Brand & Media

ph3Head of Brand Media /h3 pbDepartment: /b89-392 - Subscription - Brand /p pbEmployment Type: /bPermanent - Full Time /p pbLocation: /bItaly - Milan - Piazza della Repubblica /p h3Description /h3 pDAZN is the world’s leading sports streaming platform, built to give fans direct, unrestricted access to the sport they love. In Italy, DAZN is the exclusive home of Serie A and a broad portfolio of national and international competitions, reaching millions of households every season. As the Italian sports media landscape keeps shifting toward digital and direct-to-consumer models, DAZN’s brand is one of its most valuable assets in defending and growing this leadership position. /p pThe Head of Brand and Media will play a key role in positioning DAZN as the undisputed leader of sports streaming in Italy. This is a high-visibility leadership position: the role owns brand strategy decisions and the allocation of media space across campaigns, and defines how the brand shows up, consistently and distinctively, across every communication channel — television, digital, social, out-of-home, PR and live events. On partnerships and collaborations, the role contributes to decisions led by the Partnerships/Sales team, and is expected to proactively propose new marketing partnerships that add value to the DAZN brand. /p pThe successful candidate will own the brand’s tone of voice for each channel, ensuring that DAZN speaks with one consistent identity while adapting its expression to the audience and format of every touchpoint, and will bring a solid understanding of the digital acquisition funnel to connect brand campaigns with performance and subscriber growth objectives. They will work closely with the Chief Revenue Officer and the wider marketing, sales, content and communications teams to translate DAZN’s positioning into campaigns and media choices that reinforce its leadership in sports streaming. The role leads a team of two (brand campaign execution and media planning) and maintains a functional, non-hierarchical relationship with DAZN Group’s Central Brand team to stay aligned with global guidelines. /p h3What You'll Be Doing: /h3 ul liOwn DAZN Italia’s brand strategy and positioning, ensuring the brand is consistently represented as the clear leader of sports streaming across every market touchpoint. /li liLead decisions on media space allocation for brand campaigns across paid, owned and earned channels, connecting brand investment to commercial objectives (acquisition, retention, engagement). /li liContribute to decisions on brand collaborations and partnerships led by the Partnerships/Sales team, and proactively identify and propose new marketing partnerships (talent, creators, sponsors, media and cultural partners) that add value to the DAZN brand. /li liDefine and safeguard DAZN’s tone of voice and creative guidelines for each communication channel — TV, digital, social, out-of-home, PR and live activations — adapting expression while protecting brand consistency. /li liDevelop and oversee integrated brand and media campaigns, in coordination with the CRO and the marketing, content, sales and PR teams, from strategy through execution and performance measurement. /li liBring a solid understanding of the digital acquisition funnel to brand and media decisions, ensuring campaigns are designed and measured coherently with performance marketing and subscriber growth goals. /li liAct as brand guardian internally and with external agencies, briefing and supervising creative, media and PR partners to ensure quality, consistency and effectiveness of all brand output. /li liBring market, consumer and competitor insight into brand decisions, monitoring the evolving Italian SVOD and sports media landscape to keep DAZN’s positioning sharp and differentiated. /li liManage the brand and media budget, ensuring efficient allocation across channels and partners and clear reporting on brand health and campaign performance. /li liLead and develop a team of two — a Brand Campaign Executive and a Media Planning Lead — and act as a key partner to Legal, Communications and the wider Revenue organisation on brand-sensitive matters, including reputation and crisis communications. /li liAct as the local point of contact for DAZN Group’s Central Brand team, maintaining a functional (dotted-line, non-hierarchical) relationship to stay aligned with global brand guidelines while remaining fully accountable to the Italian CRO. /li /ul h3What You'll Bring: /h3 ul liSignificant experience (typically 10+ years) in brand, marketing or communications leadership roles, ideally within sports, media, entertainment or streaming/subscription businesses. /li liA proven track record of building and protecting a strong brand across multiple channels, with direct experience managing tone of voice, creative guidelines and integrated campaigns. /li liExperience leading media strategy, planning and space allocation across paid, owned and earned channels, with a data-driven approach to measuring brand and campaign performance. /li liA solid understanding of the digital acquisition funnel, and the ability to connect brand strategy to performance marketing, acquisition and retention outcomes. /li liExperience contributing to partnership and collaboration decisions (talent, sponsors, media or creator partners), with the creativity and commercial sense to identify and propose new brand-enhancing partnerships, working alongside a dedicated Partnerships/Sales team. /li liExperience managing a small, high-performing team, and the ability to work effectively in a matrix organisation, including dotted-line relationships with global/central functions. /li liExcellent stakeholder management skills, with the ability to partner effectively with the CRO, commercial, content, sales and PR teams, and to brief and manage external agencies. /li liA genuine passion for sport and a deep understanding of the Italian media landscape; awareness of emerging trends (digital, social, AI-driven content and personalisation) is a strong plus. /li liFluency in Italian and English, both written and spoken. /li liA hands-on, collaborative leadership style, with the ability to lead a team while staying close to the detail of brand execution. /li /ul h3Benefits /h3 pBenefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, learning and development resources, opportunity for flexible working and access to our internal speaker series and events. /p /p #J-18808-Ljbffr