Regional Manager (Lombardia, Piemonte, Liguria)

Founded in 2013 in Denmark, NORMAL is an atypical and fast‑growing retail brand. Currently present in 10 European countries with over 1000 stores, NORMAL stands out for its unique concept, which combines everyday branded products at low prices with a fun and surprising customer experience.

We have great plans to grow and expand NORMAL in Italy, and you will get the chance to join our team at a fun and exciting time.

NORMAL is no normal company. We empower and extensively delegate to our employees, always for the greater good of NORMAL. We play to win, not to avoid losing. We are not afraid of trying out new things, and we operate as a strong community, always working together toward one common goal – delivering an excellent customer experience.

For practical reasons, you’ll be based in the Milan area, and we expect you to reside in the area to facilitate your travel. This is important because we prefer face‑to‑face dialogue over virtual interactions, as we value personal connections.

You should speak English and be open to travel in your area (Lombardia, Piemonte, Liguria) at least 3/4 times a week.

Regional Manager (Lombardia, Piemonte, Liguria) – a vital playing coach and culture ambassador

As our new Regional Manager, you will work closely with our Country Manager, local Store Managers and staff, as well as HQ teams in Italy and Denmark. This is a hands‑on role involving a wide range of tasks – no two days will be the same.

Your main responsibilities

• Lead a network of stores, supporting Store Managers and their teams with a hands‑on approach.
• Lead by example, optimizing sales and implementing best practices in your region.
• Conduct regular store visits focusing on performance indicators, budgeting, and execution quality.
• Recruit, train, and coach Store Managers in your region.
• Coordinate commercial operations with the Italian leadership team and HQ in Denmark.
• Embody and promote the culture and values of Normal in your daily work.

Are we a match?

We are looking for a playful new Regional Manager with an experimental and out‑of‑the‑box approach, who shares our passion for creating an outstanding customer experience and can lead from the front lines. We want an outgoing leader with strong drive and a continuous improvement mindset. You should be passionate about retail performance and capable of handling unexpected situations.

Requirements

• Proven experience as a Regional Manager in retail / FMCG (GDO) sector.
• Natural, structured, and results‑oriented leadership.
• Ability to manage multiple priorities and make quick decisions.
• Positive and proactive attitude, even during peak periods.
• Excellent communication skills in both Italian and English, written and spoken.
• You ideally should be based in the Milan area, with high mobility within Nord‑West Italy.

What you bring

• You are a passionate, engaged, and inspiring manager.
• You enjoy sharing your knowledge, helping your teams grow, and seeing them succeed.
• You have the energy and ambition to contribute to a bold and exciting project.
• You thrive in a dynamic environment where not everything follows a fixed model (yet).

Position Details

• Permanent contract
• Compensation: Fixed (starting from €45,000) + bonus
• Company car for personal and business use
• Location: Normal stores in Lombardia, Piemonte, Liguria
• Full‑time
• Start date: AugustSeptember 2026