Senior Director Brand and Content

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director Brand and Content based in Italy.

This is a strategic leadership opportunity for an experienced marketing professional passionate about shaping brand identity, driving content excellence, and building high-performing creative teams. The role offers the chance to establish and lead a brand, content, and creative function from the ground up within a fast-growing B2B SaaS environment. You will define market positioning, develop impactful storytelling strategies, and create scalable content programs that support business growth and customer acquisition. Working cross-functionally with commercial, product, and marketing teams, you will ensure alignment between brand initiatives and revenue objectives. This position combines strategic vision with operational execution, leveraging modern AI-powered workflows to increase efficiency and content effectiveness. It is ideal for a leader who thrives in dynamic environments and enjoys building teams, processes, and capabilities that deliver measurable business impact.

• Lead the development and execution of the overall brand strategy, positioning, messaging framework, and visual identity to strengthen market presence and category leadership.
• Build and scale a modern content function responsible for producing high-quality editorial content, thought leadership initiatives, and demand-generation assets that support awareness, engagement, and revenue growth.
• Establish and manage an in-house creative organization, including design, copywriting, video, and multimedia production capabilities.
• Develop efficient content and creative workflows that combine AI-powered tools with human expertise to improve speed, scalability, consistency, and quality.
• Partner closely with product, sales, marketing, and operations teams to align content, creative, and brand initiatives with go-to-market priorities and customer journeys.
• Recruit, mentor, and develop high‑performing professionals while fostering a culture of innovation, collaboration, and continuous improvement.
• Evaluate and manage external agencies, freelancers, and strategic partners while overseeing budgets and resource allocation.
• Define and monitor performance metrics related to brand awareness, content effectiveness, creative impact, productivity improvements, and business outcomes.

• 12+ years of progressive experience in brand, content, and/or creative leadership roles, including significant exposure to B2B SaaS marketing environments.
• 5+ years of experience leading and scaling teams, with a demonstrated ability to hire, develop, and retain senior‑level talent.
• Strong understanding of SaaS go‑to‑market strategies, buyer journeys, demand generation, product marketing, lifecycle marketing, and sales enablement.
• Proven success in building marketing functions, teams, processes, and operational frameworks from the ground up.
• Experience marketing to SMB and mid‑market audiences within high‑growth, performance‑driven organizations.
• Excellent storytelling, editorial, and creative leadership capabilities with a strong understanding of what drives engagement and business results.
• Hands‑on experience utilizing AI technologies to improve content creation, creative production, localization, and workflow efficiency.
• Strong analytical mindset with the ability to connect brand and content initiatives to measurable outcomes such as pipeline growth, revenue generation, customer retention, and market influence.
• Exceptional communication, stakeholder management, and cross‑functional leadership skills, with the ability to influence at executive level.

• Competitive compensation aligned with local market benchmarks.
• Fully remote work environment with the flexibility to work from anywhere within Europe.
• Equity participation through stock options, allowing employees to share in the company’s long‑term success.
• Values‑driven culture focused on transparency, collaboration, and innovation.
• Significant opportunities for professional development, learning, and career advancement within a high‑growth organization.
• Annual paid leave in accordance with local regulations and employment agreements.
• Country‑specific benefits, which may include healthcare coverage, pension contributions, and other local perks where applicable.
• Diverse and international work environment with colleagues located across multiple countries and regions.
• Opportunity to contribute to a rapidly expanding technology business during a pivotal stage of growth.