Trade Marketing Specialist

pAs a Trade Marketing Specialist, you will define and steer the Stanley brand strategy in Italy, aligned with corporate product direction. You will manage product portfolios, launches, pricing, and promotions to grow profitability. You’ll develop trade marketing plans, collaborate with sales and marketing, and present new products to key stakeholders. This role sits at the intersection of product and trade marketing, offering a tangible impact on market growth and brand adoption. Join a global, tech-driven team and help shape strategies across iconic brands while driving measurable business outcomes. /pullimedical /lilidental /lililife /lilivision /lilipaid time off /lilidiscounts on Stanley Black Decker tools /liliOversee product lifecycle from launch to promotional strategy /liliConduct market analysis to guide positioning and pricing /liliCollaborate with sales and marketing for launches and enhancements /liliMonitor product performance and market trends /liliAnalyze pricing and profitability to optimize margins /liliDevelop and implement trade marketing strategies to drive sales /liliConduct market research and competitor analysis /liliExecute campaigns to increase brand awareness and product adoption /liliAlign company strategy with key customers and account plans /liliMaintain clear stakeholder communication and ensure strong commercial materials /liliAchieve targets, drive growth, and identify new sales opportunities /liliExcellent analytical and communication skills /liliHigh self-motivation with ability to energize others /liliStructured way of working /liliFluent in English or near B2 level /liliProficient with MS Office (Excel and PowerPoint) /liliBachelor in Business Studies with focus on Marketing /lili1–2 years of experience in Product Marketing or Trade Marketing /lilianalytical mindset /liliclear communication /liliself-motivation /liliteam collaboration /lilistructured planning /liliMS Office (Excel, PowerPoint) /li /ul #J-18808-Ljbffr