Trade Marketing Specialist

ph3Overview /h3pbPosition Title: /b Trade Marketing Specialistbr/br/bLocation: /b Vimercate and Monvalle, Italybr/br/bHybrid: /b 2 days in the office, 3 days remotebr/br/bEmployment: /b permanent /ppbThe Role /b /ppThe Trade Marketing Specialist is responsible for the definition and management of the brand bStanley /b in Italy, aligned with the product strategy defined from corporate. The successful candidate will be responsible for managing product portfolios, new product launch, definition of pricing and margins, and developing and executing the trade strategy to drive business growth and profitability. The Trade Marketing Specialist develops both product and marketing strategies, defining product pricing and promotional activities to ensure targets are met. He/she handles the launch of new products presentation to relevant stakeholders. /ppbWhat You’ll Do /b /pullibProduct Management: /bulliOversees product lifecycle from launch to promotional strategy. /liliConducts market analysis to guide product positioning and pricing. /liliCollaborates with sales and marketing for product launches and enhancements. /liliMonitors product performance and market trends for improvements. /liliAnalyzes pricing and profitability to optimize margins. /li /ul /lilibTrade Marketing Strategy: /bulliDevelops and implements trade marketing strategies to drive sales. /liliConducts market research and competitor analysis. /liliExecutes campaigns to increase brand awareness and product adoption. /li /ul /lilibAccountability: /bulliAligns company strategy with key customers and account plans. /liliMaintains strong communication with stakeholders. /liliEnsures commercial materials are well-presented. /liliAchieves targets, drives growth, and identifies new sales opportunities. /li /ul /li /ulpbYou’re The Right Fit /b /pulliExcellent analytical and communication skills /liliHigh level of self-motivation and capable of raising enthusiasm in others /liliStrong communication skills /liliStructured method of working /liliFluent in spoken and written English or almost B2 level /liliSound knowledge of MS Office (Excel and PowerPoint) /liliBachelor’s Degree in Business Studies (or similar) with a focus on Marketing /lili1/2 years of experience as Product Marketing / Trade Marketing Specialist /li /ulpbThe Details /b /ppYou’ll receive a competitive salary and a great benefits plan, including: /pulliMedical, dental, life, vision, paid time off, benefits in support of your well-being. /liliDiscounts on Stanley Black Decker tools and other partner programs. /li /ulpbAnd More /b /pulliGrow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. /liliLearn: Access to a wealth of learning resources, including a digital learning portal. /liliBelong: An inclusive workplace with mutual respect and diverse perspectives. /liliGive Back: Positive changes through volunteerism and sustainable practices. /li /ul /p #J-18808-Ljbffr