Product Area Lead Digital Sales

Overview

As Product Area Lead Digital Sales at ING Italy, you will build and steer the digital sales engine to acquire customers, convert leads, and generate incremental revenue across digital channels. You will define end-to-end digital sales strategy and collaborate with Brand, Marketing & Comms, Product Areas, Data & Analytics, and Customer Interactions to turn growth opportunities into measurable impact. You'll lead a cross-functional squad, optimize the customer journey, and advance performance through experimentation and analytics. This role offers a chance to shape digital growth in a leading international digital bank with a flexible working model.

Retribuzione / Benefits

• Super flexible smart working
• Competitive base salaries and performance-based bonuses
• Diverse cultures & innovative mindsets
• International environment
• Commitment to sustainability
• Lots of training and development opportunities to grow you professionally and personally

Responsabilità

• Set digital sales objectives aligned with Retail and Growth Tribe priorities
• Develop digital sales strategies for priority portfolios (Lending, Payments, Daily Banking, Investments)
• Drive end-to-end optimisation of the customer journey from lead generation to conversion
• Ensure uplift in acquisition, conversion, cross-sell, and revenue KPIs
• Lead ongoing optimisation of digital sales funnels via content, journeys, and UX improvements
• Improve SEO/SEM performance and digital discoverability through content, messaging, and testing frameworks
• Drive experimentation culture: A/B testing, multivariate testing, rapid prototyping
• Build reporting and measurement frameworks (Adobe Analytics or equivalent), including tagging, attribution, and dashboards
• Manage commercial budgets and ensure strong ROI
• Build and lead a multidisciplinary Digital Sales squad
• Foster collaboration with Product Areas, Brand, Marketing & Comms, Data, and Customer Interactions
• Present recommendations, insights, and business cases to senior leadership
• Shape the operating model between Product, Growth, Brand, Marketing & Comms, and Digital for clarity on roles and accountability

Requisiti fondamentali

• 8–10+ years of experience in Digital Sales / Growth / Performance Marketing, ideally with leadership responsibility
• Proven track record of delivering measurable commercial results in digital funnels
• Strong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing)
• Experience improving UX / UI for mobile and web in collaboration with design teams
• Ability to build and lead high‐performing cross‐functional teams
• Fluency in English; Italian is a strong plus
• Experience in financial services, e-commerce, fintech or high‐growth digital environments
• Knowledge of predictive modelling, marketing mix modelling, or AI‐driven optimisation
• Background in agile ways of working within Tribes/Squads
• collaborative
• data-driven decision making
• leadership and people management
• Adobe Analytics
• GA4
• SEO/SEM