Digital Marketing Specialist
Henry Schein
Responsibilities
- Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.).
- Conduct daily performance monitoring of the EMEA PPC campaigns and necessary optimisations (including bid strategy, keyword and search term review, ad copy and asset testing, goal and objective, targeting, etc.).
- Drive EMEA Shopping Campaigns: manage existing campaigns, including optimisations, analysis, opportunities and trends, and the expansion of Shopping in existing and new markets. Assist in feed health checks, updates and unlock opportunities with CSS.
- Perform regular account audits in EMEA accounts to identify areas for performance improvement.
- Analyse campaign data to extract insights, trends and actionable recommendations for the region.
- Create copies and assets for PPC campaigns in any language needed, with the support of AI tools.
- Collaborate with the Analytics team to ensure performance tracking of PPC campaigns.
- Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and share learnings and conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
- Support the integration of automation tools and AI‑driven optimisation techniques.
- Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
- Assist in the creation of HubSpot landing pages for PPC campaigns, including SEO best practices, A/B testing and measurement. Qualifications
- Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically a Bachelor’s Degree or global equivalent in Digital Marketing or a related discipline.
- Proven proficiency in Google Ads, Meta Ads and Microsoft (Bing Ads).
- Excellent understanding of PPC campaigns (types, channels, structures and strategies).
- Experience with Google Analytics, Google Tag Manager and understanding of tracking setup for conversions and audiences.
- Excellent analytical skills for data analysis and reporting.
- Experience working with large‑scale budgets and multi‑country campaigns.
- Experience with landing page creation in HubSpot or a similar platform.
- Proficiency in ad copy and asset creation for PPC campaigns.
- Knowledge of other digital channels (SEO, social media, programmatic, email).
- Google Ads Certification is preferred.
- Strong English communication skills – written and spoken fluency required. Other European languages are a plus.
- Agency experience is an advantage (although not a requirement).
Locations: Spain, Italy, Germany, France, Belgium, Netherlands, Poland, Czech Republic.
#J-18808-LjbffrOfferta di lavoro pubblicata 4 giorni fa
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