Product Area Lead Digital Sales

As Product Area Lead Digital Sales at ING Italy, you will build and steer the digital sales engine to acquire customers, convert leads, and grow revenue across channels. You will define end-to-end strategy and collaborate with Brand, Marketing & Comms, Product Areas, Data & Analytics, and Customer Interactions to translate growth opportunities into measurable impact. You’ll lead an always-on optimization program, drive ROI on digital funnels, and shape an agile, cross-functional squad in a fast-paced, innovation-driven environment.Retribuzione / Benefits

• Set ING Italy's digital sales objectives aligned with Retail and Growth priorities
• Develop digital sales strategies for priority portfolios (Lending, Payments, Daily Banking, Investments)
• Lead end-to-end optimization of the customer journey from lead to conversion
• Improve acquisition, conversion, cross-sell, and revenue KPIs
• Oversee always-on optimization of funnels through content, journey improvements, and UX
• Enhance SEO/SEM performance and digital discoverability
• Foster experimentation culture: A/B testing, multivariate testing, rapid prototyping
• Build reporting and measurement frameworks (Adobe Analytics or equivalent) with tagging, attribution, and dashboards
• Manage commercial budgets and ensure strong ROI
• Build and lead a multidisciplinary Digital Sales squad
• Collaborate closely with Product Areas, Brand, Marketing & Comms, Data, and Customer Interactions
• Present recommendations and business cases to senior leadership
• Shape operating model across Product, Growth, Brand, Marketing & Comms, and Digital

• 8-10+ years in Digital Sales / Growth / Performance Marketing, with leadership experience
• Proven track record delivering measurable commercial results in digital funnels
• Strong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing)
• Experience improving UX/UI for mobile and web with design teams
• Ability to build and lead high-performing cross-functional teams
• Fluency in English; Italian is a strong plus
• Experience in financial services, e-commerce, fintech or high-growth digital environments
• Knowledge of predictive modelling, marketing mix modelling, or AI-driven optimisation
• Background in agile ways of working within Tribes/Squads
• Bachelor's degree in Business, Marketing, Data/Analytics or related field; Master's preferred

• Super flexible smart working
• Competitive base salaries and performance-based bonuses
• Diverse cultures & innovative mindsets
• International environment
• Commitment to sustainability
• Lots of training development opportunities