Head of Sales & Marketing (m/w/d)

We are currently looking for a Head of Sales and Marketing (B2B SaaS) in Bulgaria.

We are seeking a dynamic leader to drive and scale commercial growth in a high‑potential B2B SaaS environment. In this role, you will take ownership of both sales and marketing strategies, leading initiatives that span customer acquisition, revenue expansion, and retention. You will shape the go‑to‑market approach, optimize performance across multiple channels, and inspire a small, highly effective team to achieve ambitious growth targets. This is an opportunity to make a direct impact on the company’s trajectory, refine sales motions, and strengthen brand presence in competitive markets. The role demands strategic vision, hands‑on execution, and collaboration across cross‑functional teams in a fully remote, fast‑moving environment.

Develop and execute a comprehensive go‑to‑market strategy, covering positioning, target audience, messaging, funnel KPIs, and priority growth initiatives.

Design and implement an end‑to‑end sales process, including lead qualification, demos, pipeline management, forecasting, and closing.

Optimize marketing performance across multiple channels, such as SEO, paid media, content, email, and partnerships.

Analyze funnel data, identify bottlenecks, and continuously improve conversion and retention rates.

The ideal candidate brings a proven track record in B2B SaaS commercial leadership and demonstrates strong analytical and strategic capabilities. 7–10+ years of experience in B2B SaaS, covering both sales and marketing functions.

• Proven success in scaling revenue engines for SMB or mid‑market SaaS companies.
• Expertise in modern marketing channels (SEO, paid, content, lifecycle, partnerships) and sales motions (discovery, demos, negotiation, closing).
• Data‑driven approach to analyzing funnel performance and identifying growth opportunities.
• Experience building and leading small, high‑performing commercial teams.
• Fluency in English and French.
• Comfortable in a fully remote environment with high autonomy.
• Knowledge of Salesforce is a plus.

100% remote work with full flexibility in location and schedule.

• Access to a network of experienced SaaS professionals for knowledge sharing.
• Flexible time off to recharge and maintain work‑life balance.

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