B2C Product Manager

ph3Product Lifecycle Portfolio Management /h3 h3B2C Product Manager /h3 pSalary : /p p€40,000 - 50,000 yearly /p pAzienda : Benq Europe Tipo Lavoro : Full Time Italy /p h3Descrizione Lavoro - B2C Product Manager /h3 h3Job description /h3 pBenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano). /p pThe B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ. /p pWhile responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories. /p pThis position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels. /p h3Job requirements /h3 h3Product Lifecycle Portfolio Management /h3 ul liOwn the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction. /li liDevelop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning. /li liMonitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements. /li liCoordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar. /li liProvide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions. /li /ul h32. E-Commerce Digital Channel Development /h3 ul liLead BenQ Italy's e-commerce growth strategy across key omnichannel retailer platforms. /li liManage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate. /li liOwn sponsored campaign management on key e-commerce sites and coordinate with digital marketing on Meta, Google, and comparison site placements. /li liTrack and analyse e-commerce KPIs: traffic, conversion rate, buy-box win rate, ROAS, and category share; deliver monthly performance reports to management. /li liIdentify and act on e-commerce white-space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade-in models. /li /ul h33. Support Business Development Channel Expansion /h3 ul liSupport the B2C BDM on the identification and engagement of new B2C retail and online partners to extend BenQ's distribution footprint in Italy. /li liDevelop joint business plans with key account partners, including promotional investment, in-store visibility, training, and co-marketing initiatives. /li liWork closely with the B2C BDM to ensure sell-in execution, stock availability, and revenue target achievement. /li liSupport pricing strategy and margin analysis across channels, ensuring competitiveness without channel conflict. /li /ul h34. Marketing Brand Awareness /h3 ul liCollaborate with the Marketing Communications Manager to develop product-led content: landing pages, product videos, comparison tools, and review seeding. /li liBrief and oversee influencer/media review programmes for new product launches; manage review unit allocation and follow-up. /li liDrive localised digital commercial campaigns with measurable awareness and conversion objectives, aligned with European campaign calendars. /li liProvide product training and sales tools to retail staff and key partner teams. /li /ul h3Required Qualifications Experience /h3 h3Industry Experience /h3 ul liAt least 5 years of experience in product management, category management, or e-commerce experience in consumer electronics, IT peripherals, or lifestyle technology. /li liPrior experience with projector or home cinema product categories is highly desirable. Familiarity with BenQ's projector lineup (W-series Home Cinema, TK series 4K, GP/GP20 portable) and competitive positioning is a plus. /li liBroader familiarity with BenQ's B2C ecosystem (monitors, Gaming, ScreenBar) is a plus; full product training will be provided at onboarding. /li /ul h3E-Commerce Expertise /h3 ul liHands-on experience managing e-commerce business, including content revamp, sponsored advertising, and performance optimisation. /li liProven ability to drive organic ranking improvement through content, review strategy, and listing quality enhancements. /li liAbility to leverage digital shelf and e-commerce analytics to identify performance gaps and translate insights into concrete optimisation actions. /li liUnderstanding of Italian e-commerce landscape: online market dynamics, major Italian e-tailers, and emerging Direct-to-Consumer models. /li /ul h3Business Development Analytical Skills /h3 ul liTrack record of developing and executing joint business plans with retail or online partners. /li liComfortable with PL accountability, sell-through analysis, and promotional ROI evaluation. /li liExperience presenting business cases and product plans to senior management or international HQ stakeholders. /li liProficient in Excel/Google Sheets for data analysis; experience with Power BI or similar reporting tools is a plus. /li liProven capability to multitask and manage several projects at the same time, with ability to meet tight deadlines and to prioritize when needed /li liComfortable working with cross-functional teams across sales, marketing, logistics, and finance. /li /ul h3Contract we offer /h3 pWe offer a challenging position within a global organization. In addition to a permanent employment contract and a compensation package aligned with market standards, we provide the selected candidate with the opportunity to work autonomously while taking on interesting and diverse responsibilities. /p pThe compensation package includes, for indicative purposes only, a gross annual salary (RAL) ranging between €40,000 and €50,000, with the actual amount to be determined based on the candidate’s qualifications, experience, and skills. In addition, a variable compensation component is provided, consisting of a quarterly bonus linked to the achievement of agreed performance objectives. /p h3Application /h3 pApplicants must be EU resident or have an existing work permit allowing them to work freely in Italy /p pThe position will be based in BenQ Italy HQ in Sesto S. Giovanni (Milan), so residence in Milan area is preferable, even if a Smart Working Policy applies to all BenQ Italy employees. We are searching anexperienced Product Manager who is looking to grow with the Company in a demanding and responsible position. CV is in English (preferably) or Italian. /p /p #J-18808-Ljbffr