CRM Manager

ppWorking at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry. /ppThe CRM Manager is responsible for defining and driving the brand’s CRM and client engagement strategy, with the objective of strengthening customer loyalty, increasing client lifetime value and supporting overall business performance across all channels. /ppPositioned within the Marketing function, the role acts as a strategic link between Brand, Client Engagement and Retail teams, ensuring that CRM initiatives are aligned with the overall brand vision while remaining commercially effective and operationally executable within stores. /ppThe role requires a strong combination of strategic thinking, customer insight, data analysis and cross‑functional collaboration, with a particular focus on translating client data into impactful and actionable engagement strategies for retail teams. /ph3Your Mission /h3ulliDefine and implement the brand’s CRM and client engagement strategy in line with overall marketing and business objectives /liliDrive customer retention, client loyalty and customer lifetime value through targeted CRM initiatives /liliDevelop customer segmentation strategies based on client behaviour, engagement and spending patterns /liliAnalyse CRM performance and customer data to identify commercial opportunities and business trends /liliTranslate customer insights into actionable engagement and activation plans /liliOversee CRM campaigns and client communication across retail and digital touchpoints /liliEnsure CRM initiatives support both brand positioning and commercial performance /liliPartner with retail teams to strengthen clienteling practices and CRM adoption within stores /liliDefine CRM guidelines and best practices to support customer engagement across the retail network /liliMonitor and optimise CRM KPIs including retention, reactivation, engagement and conversion /li /ulh3Your Talent /h3ulli3–5 years of experience in CRM, Client Engagement or Customer Marketing within luxury or premium brands /liliStrong understanding of luxury customer behaviour and clienteling dynamics /liliExperience in customer segmentation, CRM strategy and performance analysis /liliCommercial mindset with strong analytical capabilities /liliExcellent communication and stakeholder management skills /liliFamiliarity with CRM platforms and omnichannel customer engagement /liliFluent English required /li /ulpWe welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview. /ppAt Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine. /p /p #J-18808-Ljbffr