Specialist PR & VIP/Influencer - Child Safety & Lifestyle (m/f/d)

ppItaly / Milano /p h3Your seat to fill: /h3 ul liExecute and support global PR, influencer and VIP strategies and initiatives, ensuring strong alignment with CYBEX’s brand positioning, communication objectives and category priorities /li liIdentify, research and build long-term relationships with relevant influencers, VIPs, tastemakers, experts, institutions and key opinion leaders across parenting, lifestyle, fashion, design, health wellness, child safety, automotive and technology /li liManage influencer collaborations end-to-end, including partner identification, outreach, negotiations, contracts, product seeding, briefing, content approvals, timelines, campaign coordination and reportingCoordinate global product seeding, gifting and paid influencer campaigns, ensuring effective product allocation, tracking, follow-up and execution across markets /li liSupport global media relations by maintaining and developing relevant press contacts, preparing communication and press materials, coordinating product loans and identifying editorial opportunities across fashion, lifestyle, parenting, safety, automotive, technology and innovation media /li liSupport the planning and execution PR events, influencer activations, product launches and experiential initiatives, including guest management, product coordination, press and social amplification, and on-site support where required /li liCollaborate closely with international markets and PR agencies to ensure consistent execution of global campaigns, while gathering local insights, identifying market opportunities and sharing best practices /li liMonitor influencer activity, media coverage and campaign performance, preparing regular reports, insights and recommendations to continuously improve communication strategies and future activations /li liDevelop and maintain global PR toolkits, communication materials, campaign guidelines and best-practice resources to enable regional teams and ensure consistent messaging across markets /li liStay ahead of emerging creators, social media trends, and parenting communities, proactively identifying new partnership and storytelling opportunities /li /ul h3Your stroll to CYBEX: /h3 ul liBachelor’s degree in Communications, Public Relations, Marketing, Media Studies, International Relations or a related field /li liFirst experience in PR, influencer marketing, brand communications or a comparable communications role /li liPrevious experience in one or more relevant sectors such as premium lifestyle, fashion, parenting, design, consumer goods, automotive, technology or child safety, with an understanding of consumer needs and brand positioning /li liStrong understanding of influencer marketing, social media platforms, creator ecosystems and current content trends /li liProven experience managing influencer or PR campaigns from briefing and activation through to reporting and evaluation /li liExcellent organizational and project management skills, with a strong attention to detail and the ability to manage multiple projects and stakeholders simultaneously /li liAbility to work effectively in a fast-paced, international environment, balancing strategic priorities with hands‑on execution /li liStrong interpersonal and communication skills, with a proactive, collaborative and relationship-oriented mindset /li liExcellent written and spoken English; German is considered a plus /li /ul pCYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results. /p /p #J-18808-Ljbffr