Social & Digital Specialist

Position Title: Social & Digital Specialist

Location: Vimercate e Monvalle, Italy

Hybrid : 2 days in the office and 3 days working remotely

Employment: Permanent

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As the Social & Digital Specialist , you’ll be part of our GCX SEMEA team. You’ll get to:

Develop and execute social media strategies that support global and regional brand plans and deliver against key marketing initiatives. Align campaign objectives and content execution, including lead generation activities, in partnership with the Local Digital Marketing Manager and Central Brand Teams. Manage organic and paid social media activity across relevant channels, while incorporating user-generated content into broader brand strategies. Act as a brand ambassador by engaging with audiences, responding to questions and queries, and nurturing positive brand relationships in line with tone of voice guidelines. Monitor brand sentiment through social listening and use insights to strengthen customer experience, support customer retention, and help acquire new customers. Interpret performance metrics and act on insights to optimise campaign execution and improve social media effectiveness. Manage social media operations through agreed technology platforms such as Social Bakers and other approved tools. Partner closely with customer support teams to resolve customer service issues raised through social media channels. Track, evaluate, and report regularly on social media interactions, campaign performance, and audience engagement. Monitor trends across social, digital, and mobile media, and contribute innovative ideas through regular brainstorming sessions to support business growth.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good? You also have:

Exceptional English communication skills, both written and verbal, with the ability to engage consumers while maintaining brand integrity. In-depth knowledge of major social media platforms, along with hands-on experience managing social communities in a professional or corporate environment. Experience executing and coordinating Facebook advertising campaigns and broader digital marketing campaigns. Strong analytical, organizational, and project management skills, with the ability to process data, interpret performance metrics, and thrive in a fast-paced environment. Creativity, sound judgment, and an understanding of crisis management principles, with experience engaging influencers, agencies, and external audiences considered highly valuable.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our digital learning portal.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

Salary Range: €28,000.00 - €36,200.00

This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.

The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.

Please note that salary is only one component of total rewards at Stanley Black & Decker.

The successful candidate may be eligible for annual merit increases.

The salary range and associated pay elements are established in line with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.