International Trade Marketing & Communication Specialist

International Trade Marketing & Communication Specialist

The role is to support the development and execution of marketing initiatives across the sector, enhancing brand visibility, managing external communications, and engaging industry stakeholders.

Responsibilities

• Develop and implement trade marketing strategies to increase brand awareness and market presence.
• Coordinate with internal teams and external partners to ensure marketing activities align with business objectives.
• Build and maintain relationships with media outlets and industry stakeholders.
• Draft, edit, and distribute press releases to promote company initiatives, product launches, and events.
• Support distributors’ marketing offices with tools and collect case stories of applications.
• Communicate with international suppliers and customers.
• Support product launches with PR activities, including website revamps.
• Manage monthly newsletters for both business divisions.
• Monitor media coverage and manage PR opportunities to enhance brand reputation.
• Create high‑quality, engaging content tailored for email, newsletters, web, and PR materials.
• Collaborate with the sector’s web magazine by contributing articles, insights, and promotional content.
• Plan and execute email marketing campaigns to engage clients and stakeholders.
• Analyze campaign performance and optimize strategies based on KPIs such as open rates and click‑through rates.
• Use design tools (e.g., Adobe Creative Suite, Canva) to create visually appealing marketing materials.
• Support and participate in industry events, trade shows, and conferences, representing the company and coordinating communication activities before, during, and after the events.

Qualifications

• Excellent communication and cultural skills.
• Strong public relations and media engagement experience.
• Proven content creation and storytelling ability.
• Experience with email marketing tools.
• Design skills are a plus for creating visual content.
• Proficiency in design tools such as Adobe Creative Suite.
• Ability to manage multiple projects and deadlines.
• 2–3 years of experience in trade marketing, PR, or communications.
• Experience working with industry publications or web magazines is highly desirable.
• Creative thinker with a proactive approach.
• Detail‑oriented with strong organizational skills.
• Ability to work collaboratively in cross‑functional teams.
• Strong sense of ownership and accountability.
• Fluent in English and German; French or Spanish are a big plus.

Based in: Caponago