Director of B2B Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of B2B Marketing based in Italy. As Director of B2B Marketing, you will lead strategic marketing initiatives for a portfolio of business-to-business clients, helping them strengthen their brands, generate demand, and accelerate growth. You will combine strategic leadership with hands-on expertise across paid and organic channels, developing integrated marketing programs aligned with each client's commercial objectives. Working across paid search, paid social, SEO, GEO, content, outbound email, and other channels, you will help create connected campaigns that engage audiences throughout the buyer journey. You will use performance data to guide investment decisions, optimize channel strategies, and translate marketing results into measurable business outcomes. As a senior client partner, you will build trusted relationships with executive stakeholders and confidently present recommendations, insights, and growth opportunities. You will also guide multidisciplinary teams, support new business development, and contribute to the continued evolution of B2B marketing capabilities. This is a fully remote opportunity for an experienced, commercially minded marketer who thrives in a fast-paced, collaborative, and entrepreneurial environment. Accountabilities - Serve as a senior strategic marketing partner for a portfolio of B2B clients, providing direction, expertise, and ongoing counsel. - Develop integrated marketing strategies and plans aligned with client business objectives, target audiences, and growth priorities. - Translate business goals into actionable channel strategies, campaigns, performance indicators, and measurement frameworks. - Build strong relationships with client executives and confidently communicate strategic recommendations, campaign results, and opportunities. - Identify opportunities to expand and strengthen client marketing programs based on performance insights and changing business needs.

- Manage relationships with external vendors and partners to support effective execution and scalable results. - Lead paid and organic B2B marketing strategies across relevant channels, including paid search, paid social, display advertising, and retargeting. - Oversee organic growth initiatives across Generative Engine Optimization (GEO), Search Engine Optimization (SEO), content marketing, and organic social media. - Develop audience segmentation, targeting, messaging, and channel recommendations based on buyer behavior and client objectives. - Coordinate with specialists across GEO, SEO, outbound email, content, creative, social media, and public relations to deliver integrated campaigns. - Establish and monitor KPIs that connect marketing activities to lead generation, conversion, revenue, and broader business outcomes. - Analyze campaign and channel performance to identify trends, opportunities, and areas requiring improvement. - Use data to guide decisions related to budget allocation, audience targeting, messaging, content strategy, and channel mix. - Translate complex performance data into clear, practical insights and recommendations for clients. - Continuously test and optimize campaigns to improve engagement, demand generation, conversion rates, and return on investment. - Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts, ensuring consistent quality and accountability. - Contribute to new business development through marketing strategy, proposals, pitches, and client presentations. - Collaborate with senior leadership to establish best practices, improve workflows, and strengthen the organization's B2B marketing capabilities. Requirements: - At least 10 years of B2B marketing experience, including significant experience working in an agency environment.