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Digital Channel Manager

BUCHI Laboratory Equipment

ppWe are looking for a bDigital Channel Manager /b to lead our digital marketing team and drive our global digital strategy across paid media, SEO, AI search, e-commerce, and third-party platforms. /p pYou will connect our different digital channels into one integrated approach, develop your team, and ensure our digital investments deliver measurable business impact. /p pThe job can be placed in any of our office locations: Germany, France, UK, Spain, Italy, Benelux, Nordics. /p h3Your Responsibilities /h3 ul liLead and develop specialists across Paid Social, SEA, SEO, AI/LLM Search, E-Commerce, and Third-Party Platforms /li liDefine and execute the global digital marketing strategy, roadmap, and KPIs /li liOwn the digital marketing budget and optimize investments based on performance and ROI /li liDrive paid media and organic search performance across key platforms /li liDevelop our approach to AI/LLM search visibility as customer search behavior evolves /li liWork with the e-commerce team to improve acquisition, conversion, and the digital customer journey /li liManage our presence across relevant marketplaces, distributor sites, and other external platforms /li liPartner with Brand, Content, Product, Sales, and regional teams to deliver integrated campaigns /li liTranslate digital performance into clear insights and recommendations for senior stakeholders /li /ul h3What You Bring /h3 ul li6+ years of digital marketing experience, including 2+ years leading a team /li liBroad experience across paid media, SEA, SEO, e-commerce, and digital platforms /li liProven experience managing digital budgets with clear ROI accountability /liliStrong understanding of SEO and emerging AI/LLM search /liliExperience with e-commerce platforms and analytics tools such as GA4 /liliStrong analytical, people leadership, project and stakeholder management skills /liliIdeal to have worked with Salesforce /liliExperience in an international multicultural environment is a plus /liliFluent English; additional languages are an advantage /li /ul /p #J-18808-Ljbffr

Offerta di lavoro pubblicata 2 giorni fa
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