Senior Content Strategist

Company description Publicis Groupe Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation. LePub is part of Publicis Groupe, the world’s third-largest communications group. What can we do as Publicis Groupe? Renowned worldwide for its creativity, best-in-class technology, digital capabilities, and consulting expertise, Publicis Groupe is the only player in the industry able to fully accompany clients throughout their digital business transformation journey—anywhere in the world. And what makes us unique? We are a Connecting Company, driven by a shared purpose, a strong spirit, common behaviors, distinctive character, and a relentless focus on our clients: the Power of One. About LePub You can either adapt to change, ignore it, or lead it. What will you choose? Our Mission We believe that today's world requires a combination of strategic, creative, and digital thinking capable of helping brands Lead the Change. The only constant in this world is change. You can either adapt to it, ignore it, or lead it. Lead the Change is both our mission and our call to action. It reflects our entrepreneurial spirit and our agency roots. It defines how we approach brands, ideas, and relationships, and it comes to life through the work we create every day. Publicis Groupe is the only player in the industry capable of supporting brands throughout their digital transformation journey, anywhere in the world Overview We are looking for a Senior Content Strategist. Reporting to the Content Strategy Lead, the successful candidate will join our Content team, led by the Head of Content, bringing 6+ years of experience in social media strategy, content strategy, digital communications, and brand planning, ideally gained within creative, social-first, or integrated agency environments. The Senior Content Strategist will play a key role in developing and delivering social and content strategies across local and global clients, translating business and communication challenges into culturally relevant, audience-led strategic opportunities. The role requires a combination of strategic thinking, cultural curiosity, strong social and platform expertise, analytical skills, and the ability to turn insights into clear and inspiring strategic direction for creative teams and clients. Working closely with the Content Strategy Lead and collaborating with Creative, Account, Media, Data & Culture Lab, Brand Strategy, Comms Planning and other specialist teams, the Senior Content Strategist will take ownership of strategic workstreams and contribute to building effective, distinctive and forward-looking content and social strategies. Responsibilities Develop social, creators and content strategies for local and global clients across different industries and categories. Translate business, brand, marketing and communication objectives into clear, actionable strategic frameworks and recommendations. Develop platform-specific strategies, channel approaches, content ecosystems, editorial territories and audience engagement strategies. Take strategic ownership of assigned projects and workstreams, from briefing and research through to strategic recommendation and implementation guidance. Identify relevant cultural, audience, category and platform insights and translate them into meaningful opportunities for brands. Conduct and synthesize audience, competitor, category and social landscape analysis, turning data and observations into clear strategic implications. Partner closely with Creative teams to inspire and inform ideas, ensuring a strong connection between insight, strategy, creative idea and social execution. Contribute to campaign and always-on content planning, ensuring coherence between brand strategy, creative ambition, platform behaviors and audience needs. Build clear and compelling strategic narratives, presentations, frameworks and social/content roadmaps. Present strategic recommendations to clients and confidently participate in workshops, working sessions and client meetings. Work closely with the Content Strategy Lead on complex briefs, strategic challenges and key client opportunities. Collaborate with cross-teams to ensure connected and integrated strategic thinking. Contribute to defining measurement frameworks and KPIs, using performance learnings to inform and optimize future content and social strategies. Monitor emerging platforms, formats, creators, communities, technologies and digital behaviors, evaluating their relevance and potential for client brands. Contribute strategic thinking and research to new business pitches and agency initiatives. Support the development of more junior strategists through collaboration, knowledge sharing, feedback and strategic guidance, while not holding formal team-management responsibility. Contribute to strengthening the Content team's strategic tools, methodologies, points of view and overall strategic excellence. Qualifications Who You Are 6+ years of experience in Content Strategy, Social Strategy, Digital Strategy, Communications Planning or related disciplines. Proven experience developing social and content strategies for established local and/or international brands. Strong understanding of major social platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Twitch and Reddit, with curiosity for emerging platforms and digital behaviors. Strong understanding of social culture, creator ecosystems, online communities, audience behaviors and platform dynamics. Ability to move confidently from research and insight to strategic thinking, creative direction and actionable recommendations. Experience developing strategic frameworks, content ecosystems, social roadmaps and platform strategies. Strong analytical mindset and the ability to interpret data, research and cultural signals and translate them into meaningful strategic opportunities. Excellent storytelling and presentation skills, with the ability to make complex thinking clear, compelling and inspiring. Confident presenting strategic work and recommendations to clients and internal stakeholders. Strong collaboration skills and the ability to work effectively across Strategy, Creative, Account, Media, Data & Insights and Production disciplines. Ability to manage multiple projects and strategic workstreams with a high degree of autonomy, prioritization and attention to detail. Ability to provide guidance and constructive feedback, and contribute positively to the development of the wider team. Deep knowledge of social listening, research and analytics tools such as Brandwatch, Talkwalker, Sprinklr, Meltwater, NetBase, GWI or similar platforms. Experience within creative, social-first or integrated agency environments is highly preferred. Fluent English required; additional languages are considered a plus. Additional information We are committed to creating an environment where people can unlock their potential and build a long-term growth path. What We Offer Continuous Development Personalized learning and development opportunities available at every stage of your career. Growth Culture Challenging projects within a collaborative and innovation-driven environment. People Care Initiatives dedicated to physical and mental wellbeing, fostering a culture of collaboration, respect, and inclusion. Compensation Annual Gross Salary Range (RAL) €32,000 – €38,000 The salary range has been determined based on objective and neutral criteria, including role responsibilities, required competencies, organizational level, market benchmarks, and internal equity considerations. The indicated salary range is valid at the time of publication. The Company reserves the right to update it if necessary. Diversity, Equity & Inclusion This vacancy is open to candidates of any gender, age, and nationality, in compliance with applicable equal opportunities and anti-discrimination legislation. This job advertisement has been drafted in accordance with the principles of UNI/PdR 125:2022, the Italian standard for gender equality. Publicis Groupe's motto is “Viva La Différence.” We promote inclusive and non-discriminatory recruitment processes. Job titles, evaluation criteria, and language have been designed to be neutral and fully aligned with equal opportunity principles. If you have any specific requirements (for example, accessibility needs), please feel free to let us know during the initial contact. We are committed to ensuring a fair, inclusive, and accessible recruitment process for everyone. Develop social, creators and content strategies for local and global clients across different industries and categories. Translate business, brand, marketing and communication objectives into clear, actionable strategic frameworks and recommendations. Develop platform-specific strategies, channel approaches, content ecosystems, editorial territories and audience engagement strategies. Take strategic ownership of assigned projects and workstreams, from briefing and research through to strategic recommendation and implementation guidance. Identify relevant cultural, audience, category and platform insights and translate them into meaningful opportunities for brands. Conduct and synthesize audience, competitor, category and social landscape analysis, turning data and observations into clear strategic implications. Partner closely with Creative teams to inspire and inform ideas, ensuring a strong connection between insight, strategy, creative idea and social execution. Contribute to campaign and always-on content planning, ensuring coherence between brand strategy, creative ambition, platform behaviors and audience needs. Build clear and compelling strategic narratives, presentations, frameworks and social/content roadmaps. Present strategic recommendations to clients and confidently participate in workshops, working sessions and client meetings. Work closely with the Content Strategy Lead on complex briefs, strategic challenges and key client opportunities. Collaborate with cross-teams to ensure connected and integrated strategic thinking. Contribute to defining measurement frameworks and KPIs, using performance learnings to inform and optimize future content and social strategies. Monitor emerging platforms, formats, creators, communities, technologies and digital behaviors, evaluating their relevance and potential for client brands. Contribute strategic thinking and research to new business pitches and agency initiatives. Support the development of more junior strategists through collaboration, knowledge sharing, feedback and strategic guidance, while not holding formal team-management responsibility. Contribute to strengthening the Content team's strategic tools, methodologies, points of view and overall strategic excellence. Who You Are 6+ years of experience in Content Strategy, Social Strategy, Digital Strategy, Communications Planning or related disciplines. Proven experience developing social and content strategies for established local and/or international brands. Strong understanding of major social platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Twitch and Reddit, with curiosity for emerging platforms and digital behaviors. Strong understanding of social culture, creator ecosystems, online communities, audience behaviors and platform dynamics. Ability to move confidently from research and insight to strategic thinking, creative direction and actionable recommendations. Experience developing strategic frameworks, content ecosystems, social roadmaps and platform strategies. Strong analytical mindset and the ability to interpret data, research and cultural si