Senior technical promoter - Protection, Substation Automation & Control

Overview

Transform the everyday for everyone. At Siemens, we enable sustainable progress through technology, connecting the real and digital worlds to improve how we live, work, and move. We put our people first – creating a diverse, global environment where you can grow, take ownership, and make a real impact from day one. Here, your ideas turn into innovative solutions that transform industries, infrastructure, mobility and everyday life.

Your Role

Senior Technical Sales Manager – Protection, Automation & Control. You will be part of the Electrification and Automation – Customer Services team, contributing to the growth and scalability of our Service business within the market of protection, automation, and control systems for electrical infrastructures. Customer Services supports customers in managing, upgrading, and extending the lifecycle of their installed base, ensuring operational continuity, reliability, safety, and technological sustainability throughout the entire asset lifecycle.

Responsibilities

• Drive the growth and promotion of the Service portfolio for protection systems, substation automation, RTUs, SCADA, and control solutions, and develop opportunities across primary substations, HV/MV substations, power generation plants, and industrial electrical infrastructures.
• Analyze customers’ installed base to identify obsolescence risks, maintenance needs, and modernization opportunities.
• Define scalable value propositions and market development strategies in collaboration with technical and commercial teams.
• Support customers in defining long‑term maintenance, migration, and modernization roadmaps.
• Build relationships with utilities, grid operators, power producers, industrial customers, EPC contractors, and technology partners.
• Collaborate with Proposal, Sales, Business Development, Engineering, Project Management, and Field Service teams to develop opportunities and customer solutions.
• Manage the technical‑commercial process from opportunity qualification to solution definition and support during negotiations.
• Monitor market trends, competitive landscape, and investment drivers within the electrical infrastructure sector.
• Support customer presentations, technical workshops, industry events, and business development initiatives.

Core Requirements

• Degree in Electrical Engineering, Energy Engineering, Automation Engineering, Electronics Engineering or equivalent experience.
• Minimum 5 years of experience in technical sales, business development, proposal management, or service sales within the electrical systems sector.
• Proven experience developing opportunities related to protection systems, substation automation, RTUs, SCADA, or control systems for electrical networks.
• Strong knowledge of protection and automation applications for primary substations, HV/MV substations, power generation plants, or complex industrial infrastructures.
• Ability to understand electrical and automation architectures, protection schemes, interlocking logics, supervision systems, and communication interfaces.
• Experience in defining revamping, retrofit, upgrade, and migration solutions for existing systems.
• Ability to analyze installed base data and transform technical needs, operational challenges, and obsolescence issues into business opportunities.
• Strong market‑development mindset and focus on business growth and target achievement.
• Pragmatic, hands‑on approach with the ability to engage in technical discussions and solution definition.
• Excellent communication, negotiation, and presentation skills.
• Availability to travel nationally to customer sites and industrial facilities.
• Fluent Italian and English language skills.
• Eligibility to work in Italy.
• Strong interest in digitalization topics, including AI, cybersecurity, and smart services.

Preferred Requirements

• Specific experience with protection and automation systems for high‑voltage substations, primary substations, or power generation plants.
• Knowledge of protection relays, substation automation systems, and SCADA solutions used in utility and power generation environments.
• Familiarity with IEC 61850 architectures and key communication protocols used within the power sector.
• Experience defining obsolescence management strategies, migration plans, and technology modernization roadmaps.
• Knowledge of Siemens portfolios such as SIPROTEC, SICAM, and substation automation solutions.
• Experience managing complex offers including engineering, supply, commissioning, maintenance, and long‑term support services.
• Understanding of purchasing and decision‑making processes within utilities, TSOs, DSOs, power producers, EPC contractors and large industrial customers.
• Knowledge of the competitive landscape and market dynamics related to protection, automation, and electrical network control systems.

Benefits

We foster a results‑driven and trust‑based environment, offering a flexible hybrid working model that supports both performance and work‑life balance. You will have access to a comprehensive wellbeing ecosystem, including dedicated parenthood support, health reimbursement programs, and psychological support services. Our welfare offering is designed to enhance overall quality of life, while continuous learning opportunities enable your ongoing personal and professional growth. The pay range for this position is €52,000 – €78,000 annually; the actual offer will be determined within this range based on experience, knowledge, skills, and qualifications.

Your Uniqueness, Our Strength

We celebrate the uniqueness of every individual and the value that diverse perspectives bring. We are committed to fostering an inclusive and respectful workplace where everyone can grow and succeed.

At Siemens, we are an equal opportunity employer, hiring based on skills, experience, and potential, and creating an environment where everyone can thrive.

We encourage you to share your preferred working conditions: while this role is typically full‑time, flexible arrangements can be discussed. Our recruiting team looks forward to getting to know you!