Trade Marketing (Channel Manager) Pharma
Colgate-Palmolive
Overview
In this role you drive omnichannel pharma plans to grow market share and brand equity within Colgate's Pharma channel. You'll collaborate with Marketing, eCommerce, CD, Insights, and Finance to execute aligned strategies and optimize visibility. You'll lead pilots, activate across pharmacy segments, and leverage data to improve performance. This position offers cross-functional impact and a pathway to shape pharmacy activation at scale.
Retribuzione / Benefits
- meal vouchers or reimbursement
- insurance coverage
- health and welfare programs
- company devices
- supplementary benefits
- relevant CCNL terms (Italian context)
Responsabilità
- Develop and monitor 5P plans (Product, Placement, Price, Promotion, POP, Availability) for Pharma and manage assortments
- Act as omnichannel ambassador coordinating with distributors, Area Managers, pharma chains, and agencies
- Collaborate with Marketing, eCommerce, Finance, and Supply Chain to ensure flawless execution and strategic alignment
- Use Nielsen data and shopper insights to track market share, evaluate displays, and implement improvements
- Partner with Professional Oral Care/Medical Detailing to align pharmacy activation with HCP strategies
- Localize global/regional brand toolkits for the Italian pharmacy channel
- Co-develop activation plans by pharmacy segment (chains, independents, e-pharma)
- Lead in-store pilots and A/B tests to measure impact and scale winning concepts
Requisiti fondamentali
- 3+ years in Pharma-related Category Management, Retail Marketing, or Consumer Marketing (ideally in an Italian team)
- Fluent in English and Italian
- Advanced proficiency in Nielsen ScanTrack and data analysis
- Strong communication and interpersonal skills with ability to influence cross-functional priorities
- Knowledge of Professional pharma dental model
- Leadership and collaboration experience with coaching and driving customer-centric growth
- Agility, problem solving, analytical mindset, and ability to manage ambiguity
- Ability to leverage shopper insights for commercial recommendations
- communication
- negotiation
- collaboration
- Nielsen ScanTrack
- data analysis
- financial acumen
Offerta di lavoro pubblicata 2 giorni fa
Offerte di lavoro simili
- ...Overview As a Sales Account Manager at Agilent, you drive growth for our Chemistries & Supplies portfolio across Northern Italy. You... ...non-standard inquiries, and promote our laboratory products to pharma and biopharma customers. You'll plan lead generation and sales...ConsigliatoImpiego permanenteAuto aziendaleRemoto
- Un'azienda leader nel settore Pharma cerca un Account Executive per promuovere e gestire relazioni commerciali con clienti nazionali e internazionali. Il candidato ideale ha un diploma o laurea in materie tecnico-scientifiche e almeno un anno di esperienza nella vendita...ConsigliatoPart-timeLavoro ibridoRemoto
- ...consulenze specialistiche nel settore Pharma Life Science. /p pbPRAGMA /b... ...piattaforma di workflow management per la digitalizzazione dei... ...e delle migliori pratiche di marketing e pubblicità; /li... ...liAggiornamento periodico al Brand Manager/Sales ai fini dell’allineamento...ConsigliatoPart-timeImpiego permanenteTempo determinatoApprendistatoRemotoOrario flessibile
- ...consulenze specialistiche nel settore Pharma & Life Science. PRAGMA è... ...piattaforma di workflow management per la digitalizzazione dei... ...e delle migliori pratiche di marketing e pubblicità; Preferibile... ...Aggiornamento periodico al Brand Manager/Sales ai fini dell’...ConsigliatoPart-timeImpiego permanenteTempo determinatoApprendistatoRemotoOrario flessibile
38.000 € - 43.000 €
...Overview In questa posizione ibrida tra Sales e Trade Marketing, supporti lo sviluppo e la gestione dei punti vendita nel canale Ho.... ...integrato in una realtà globale con focus su performance, budget management e appuntamenti sul territorio di Roma. Retribuzione /...ConsigliatoLavoro ibridoAuto aziendale- ...nel mercato libero, nell'ambito dell'ampliamento sul territorio nazionale della propria struttura commerciale, seleziona 1 District Manager da inserire in Azienda. La figura selezionata si occuperà di: • creare e gestire rete commerciale nella regione. •...Tempo pienoDisponibilità immediataAuto aziendale
Sentra Energia S.p.A.
Latina21 giorni fa - ...opportunities Collaborate with internal matrix organizations (Channel, Sales Product Specialist, Technical, Customer Success)... ...to plan and execute to meet business objectives ~ Experience managing complex enterprise sales and partner ecosystems ~ strong resilience...
- ...Overview As Channel Account Manager at AVEVA, you expand and manage the partner ecosystem across Northern and Southern Europe to drive partner sales and market share. You will implement AVEVA's go-to-market strategies, influence partner leadership, and ensure partner...
- ...a software company that helps businesses manage and secure mobile devices, apps, and IoT... ...Responsibilities Identify, recruit, and onboard new channel partners, including VARs, system... ...performance optimization. Conduct market research to target high-potential partners...RemotoLavoro da casa
36.000 € - 85.000 €
...di Energia, Gas e TLC, in un'ottica di rafforzamento ed ampliamento della propria struttura commerciale, ricerca un/una: Sales Manager Gestione Rete Vendita Indiretta - P.IVA Inserita nel dipartimento commerciale, la risorsa è incaricata di assicurare il raggiungimento...Contratto con partita IVARemoto46.000 € - 55.000 €
...il bello e il ben fatto. Per supportare il piano di sviluppo di Febal Casa nel Sud Italia, siamo alla ricerca di un Key-Account Manager per la regione Puglia. La tua missione Sviluppare la presenza di Febal Casa sul territorio pugliese attraverso la crescita della...Auto aziendale- ...supporting trials and implementation with technical teams. You will manage the full sales cycle and contribute to the Italian commercial... ...incentives company car autonomy in developing the Italian market Responsabilità Identify and develop new customers and...Auto aziendale
35.000 € - 40.000 €
...tematiche di soluzioni AI based? Mandaci il tuo CV! In Ellysse, parte di Maps Group, cerchiamo una figura di un Technical Sales Account Manager con forte approccio consulenziale, capace di comprendere i processi del cliente e realizzare demo personalizzate per accompagnare...Auto aziendale- ...Role: Marketing Specialist (Remote) Location: Remote (Work from Anywhere... ...verticals. Analyze market trends and competitor activities... ...of digital marketing channels and customer segmentation. ~ Experience in creating and managing marketing campaigns from concept...Tempo pienoRemotoOrario flessibile
- Elastic seeks an Enterprise Account Executive to drive net-new revenue and expand within large accounts, promoting a versatile platform combining search, observability, and security. You will work across cross-functional teams to position Elastic as the AI-powered data...
- ...e predisporre azioni correttive Collaborare con Marketing, Sales Excellence e Field Force per l'esecuzione dei... ...affini Esperienza consolidata in ruoli di Key Account Management o National Account Management (Pharma, Consumer Health, Dermocosmetica o affini)...
75.000 € - 90.000 €
...importante realtà italiana operante nel settore della trasformazione digitale e dei servizi ICT nella ricerca di un Senior Key Account Manager | Pubblica Il Cliente L'azienda, presente a livello nazionale con una consolidata esperienza nella realizzazione di progetti...Smart working- ...accounts within a defined territory. You'll build and manage a robust pipeline, collaborating with channel partners and leveraging senior stakeholder... ...channel partners and technology alliances to expand market reach Maintain accurate opportunity tracking and...
45.000 € - 55.000 €
...alla ricerca e selezione di profili professionali, ricerca per stimata azienda europea di produzione alimentare un/a: Key Account Manager (KAM) – Canale Ho. Re. Ca. Wholesale La risorsa inserita opererà per conto di una prestigiosa realtà internazionale...Impiego permanenteAuto aziendale- ...individual with a proven track record in sales and customer relationship management. Key Responsibilities: Identify and pursue new business opportunities to expand the client base. Conduct market research to understand industry trends and competitive landscape....Tempo pienoRemotoOrario flessibile
- ...new Public Sector accounts (Content CMS/DAM, E-commerce, Digital Marketing, Workfront) Develop and execute comprehensive sales plans to... ...and quarterly) Own client engagement, articulate value, and manage communications with C-level executives across client and partner...
- ...Overview As an Account Manager focused on strategic partnerships, you drive growth and value for CHEP's customers in a B2B setting... ...Accident Insurance Annual Bonus of 15% Responsabilità Manage and develop strategic customer relationships aligned with growth...Lavoro ibrido
24.000 €
...professionali con i principali interlocutori dei punti vendita (Store Manager, Direttori di Punto Vendita, Area Manager); Negoziare... ...la visibilità del brand; Implementare materiali trade marketing, espositori permanenti e promozionali, materiali di comunicazione...Tempo pienoImpiego permanenteTempo determinatoApprendistatoAuto aziendaleDal lunedì al venerdì- ...strengthening its direct presence in the Italian market. As part of this expansion, we are... ...for 2 experienced Oncology Key Account Managers who will contribute to the launch and... ...therapeutic pathways and local protocols. Manage territory activities and resources in...Orario flessibile
24.000 €
...professionali con i principali interlocutori dei punti vendita (Store Manager, Direttori di Punto Vendita, Area Manager); Negoziare... ...la visibilità del brand; Implementare materiali trade marketing, espositori permanenti e promozionali, materiali di comunicazione...Tempo pienoImpiego permanenteTempo determinatoApprendistatoAuto aziendaleDal lunedì al venerdì- ...stakeholder territory plans leveraging ecosystems Navigate and manage complex sales cycles with deep discovery and MEDDPICC framework Collaborate with Solutions Architects, Customer Success, Marketing, and RevOps to accelerate deals Forecast accurately and align...Orario flessibile
50.000 € - 55.000 €
...Overview As a Key Account Manager, you will maximize the performance of a portfolio of named Accounts through strategic planning and strong relationship management in central Italy. You will work with cross-functional teams to implement business plans, optimize ROI,...Impiego permanente- ...Overview As a Key Account Manager for Utilities and Renewables, you will drive growth by... ...presentations, training, and promotions with marketing support Build and maintain market/competitor insights and support regional trade fairs Record pipeline, forecasts, and...
- ...promotional solutions. Role Description The Sales Account Manager is a full-time, on-site role based in Rome, responsible for... ...SRL's various solutions. Regular reporting on sales performance, market trends, and client feedback is also part of the position. Qualifications...Tempo pieno
- ...Overview You will own and grow the French market for a global EV charging software leader, building pipeline and closing six-to-seven... ...to enterprise customers (CPOs, fleets, OEMs) Build and manage relationships with C-suite and senior stakeholders Develop and...Remoto
