Brand Activation Project Manager

ppAs our next Brand Activation Project Manager, you will embark on a pivotal mission in strategically planning, coordinating, and executing global and regional brand activation initiatives for Panerai. /p pThis role ensures that all projects align with the brand's luxury positioning, distinctive values, and strict brand guidelines, contributing to enhanced brand visibility, engagement, and desirability through impactful experiences. /p h3Your impact /h3 h3Project planning coordination /h3 ul liLead the development of detailed project plans, timelines, and budgets for brand activation campaigns and events. /li liCoordinate and manage the end-to-end execution of assigned brand activation projects, from initial brief and conceptualization through to implementation, monitoring, and post-event analysis. /li liEnsure all project activities adhere to the global brand activation guidelines, luxury standards, and operational processes established. /li /ul h3Stakeholder management execution /h3 ul liAct as a key point of contact and facilitate communication between internal stakeholders (e.g., Marketing, Communications, Retail, Digital, Product Development) and external partners (agencies, vendors, suppliers) for specific projects. /li liManage brief development, proposal evaluation, negotiation, and performance monitoring ensuring clear roles, responsibilities, and accountability are defined and maintained for all project participants to ensure seamless integration and execution. /li liOversee the logistical and operational aspects of events, campaigns, and activations, ensuring meticulous attention to detail and flawless execution. /li /ul h3Performance monitoring Brand compliance /h3 ul liMonitor project progress, identify potential risks, and collect/analyze data for post-campaign reporting and ROI evaluation. /li liEnsure strict adherence to Panerai's brand guidelines, visual identity, messaging, and luxury standards across all activation touchpoints and materials. /li liReview and approve creative assets, communications, and production elements for assigned projects to maintain brand consistency and quality. /li liPrepare regular project status updates, contribute to the refinement of brand activation processes and best practices, and support regional/local teams for consistent implementation of initiatives. /li /ul h3Your profile /h3 ul liBachelor's degree in Marketing, Business Administration, Event Management, or a related field. /li liMinimum of 5-8 years of progressive experience in project management within brand activation, marketing, or events, preferably within the luxury sector or a premium brand environment. /li liProven ability to manage multiple projects simultaneously, with strong organizational, time management, and prioritization skills. /li liSolid understanding of project management methodologies and tools. /li liFamiliarity with luxury brand positioning, consumer behavior, and market dynamics. /li liExcellent communication, interpersonal, and negotiation skills, with the ability to build strong relationships with diverse internal and external stakeholders. /li liStrong attention to detail, a proactive approach to problem‑solving, and a results‑oriented mindset. /li liProficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and project management software. /li liFluency in English and Italian is essential; additional languages (e.g. French) are a significant plus. /li liAvailability to travel internationally as required to oversee project execution and support events. /li /ul h3Why join us? /h3 pAt Panerai, you will thrive in a dynamic and international environment guided by a shared passion for innovation and precision. We value diverse talents, perspectives, and experiences, embracing individual strengths to drive collective success. We offer opportunities for continuous learning and growth, empowering you to build a fulfilling career within Panerai. /p h3Your recruitment journey /h3 ul li1st Stage – After your application has been selected, our recruitment team will reach out to you to conduct an introductory call. /li li2nd Stage – Interview with the Senior HR Manager. /li li3rd Stage – Interview with the Head of Brand Activation. /li li4th Stage – Interview with the Brand Communication Director. /li /ul h3Compensation /h3 ul liCCNL Commercio /li liSalary Range 43.000€ - 47.000€ /li liAnnual Bonus Plan /li li8€ Meal Voucher per worked day /li liWelfare plan /li /ul /p #J-18808-Ljbffr