Client Engagement Intern

Giorgio Armani S.p.A. The Armani Group is a leading company in the fashion and luxury sector, with more than 8,000 employees. Its three core brands - Giorgio Armani, Emporio Armani and A|X Armani Exchange - are active in many countries all over the world. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts. Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years. It expresses a precise vision down to the most minute detail: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; a style that goes beyond the sum of its parts, and well beyond what one wears. Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values his clothes. He does so by creating timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design.

Context and Purpose of the job

The resource will join the Emporio Armani Client Engagement Team and, with the support and under the supervision of the tutor, will be involved in supporting CRM and Clienteling activities aimed at enhancing customer knowledge, strengthening customer engagement and loyalty, and contributing to business development through data-driven insights and targeted initiatives.

Responsibilities

CRM & CUSTOMER KNOWLEDGE

• Support to analyze market and customer reports
• Improve and monitor in-store data collection and data quality
• Support and enhance a Company Customer centric culture
• Support to implement strategies and targeted actions based on consumer insights, that grow the customer base and drive sales and traffic, leveraging CRM and loyalty
• Analyze market trends through the usage of reporting tools and run periodic benchmarking

CLIENTELING

• Support in the development & execution of digital marketing campaigns leasing with internal and external stakeholders
• Support in the organizaion and execution of initiatives and events that aim at business development, engaging new customers and increasing loyalty among existing ones
• Assist in the deployment of a worldwide Clienteling strategy (process/tools/gifting)
• Support in the organization and delivery of trainings
• Follow up and monitor KPIs (recruitment of new customers, retention and upgrading of actual customers, frequency of purchases etc.)
• Follow up on Clienteling activities and consolidate best practices
• Support Store Staff at local level, reinforcing CRM and Clienteling practices in the Retail network

CROSSCHANNEL (with E-commerce)

• Support and work collaboratively with E-Commerce and other key departments in order to enhance a consistent and systematic Omnichannel approach

Requirements

• Master’s Degree in Economics, Business Administration, Marketing or related fields
• Ability to use Excel and Power Point
• Fluent in English (written and spoken)
• Able to think through problem solutions
• Good communication and interpersonal skills
• Analytical skills with an ability to clearly translate results into actionable insights

We promote diversity and inclusion in all forms, within a collaborative environment where your talent can flourish in the pursuit of a common goal: yours and our growth.