Channel Manager

ppThe Advocate Group is proud to be exclusively partnered with Monster Energy, supporting a key strategic hire as the business accelerates its growth across Italy. /ppThis is a pivotal role focused on building and shaping the Out-of-Home (OOH) channel from the ground up in a market where there is significant untapped opportunity. With strong momentum in modern trade, the next phase of growth is firmly centred on winning in OOH and this hire will be at the forefront of that journey. /ppBased in Milan, you’ll take ownership of defining the channel strategy, influencing execution through bottler and internal stakeholders, and ultimately driving share across key sub-channels including Horeca, petrol, vending, wholesalers and independent stores. /ph3The Role /h3pThis is a high-impact, highly visible position combining strategy with hands‑on execution. /ph3You will: /h3ulliDefine and lead the Out-of-Home channel strategy across Italy /liliIdentify and prioritise key sub‑channels, building clear execution roadmaps /liliPartner closely with bottler stakeholders to drive alignment and performance /liliInfluence field teams (TDMs) through Regional Field Managers – not direct line management /liliLead market visits, shaping coverage models and route‑to‑market effectiveness /liliDevelop execution standards across priority channels such as: /liliHoreca /liliPetrol stations /liliVending /liliEthnic independent outlets /liliWork cross‑functionally to ensure the right tools, materials and activations are in place /liliAnalyse performance and implement corrective actions to drive distribution, visibility and rate of sale /li /ulpThis role is critical in bridging strategy and execution, ensuring plans translate into tangible in‑market impact. /ph3What Success Looks Like: /h3ulliGrowth in Out‑of‑Home market share across Italy /liliClear sub‑channel prioritisation and structured execution /liliStrong alignment between strategy, bottler execution and field activity /liliImproved distribution, cooler productivity and in‑store visibility /li /ulh3About You /h3pWe’re looking for a commercially sharp, field‑oriented operator who thrives in building environments. /ph3You will likely bring: /h3ulli5–7 years’ experience in FMCG (ideally beverages) /liliBackground in Sales, Trade Marketing or Channel Development (ideally a blend) /liliProven ability to run projects end‑to‑end within a channel /liliExperience working with key accounts and senior stakeholders /liliStrong understanding of Italian market dynamics and regional differences /liliA hands‑on, execution‑first mindset with the ability to influence without authority /liliFluency in Italian and strong English communication skills are essential, along with the ability to operate effectively in a fast‑paced, evolving business. /li /ul /p #J-18808-Ljbffr