Senior Brand Manager
Michael Page International Italia S.r.l.
Azienda
Multinazionale leader in ambito Consumer Healthcare
Offerta
Il/la candidato/a ideale, riportando al Brand Director, avrà le seguenti principali responsabilità:
- Sviluppare e gestire il portafoglio prodotti.
- Analizzare il ciclo di vita del prodotto e le strategie di rinnovamento.
- Definire il posizionamento competitivo e la value proposition.
- Pianificare le milestone di sviluppo prodotto.
- Monitorare i trend di consumo, sostenibilità e innovazione formulativa.
- Analizzare la concorrenza e interpretare i dati di sell-in e sell-out.
- Gestire i progetti di innovazione formulativa e packaging in collaborazione con R&D e fornitori.
- Valutare costi, marginalità e time-to-market.
- Definire e implementare piani di supporto marketing integrati (ATL, BTL, digital)
- Gestire il budget e definire il pricing
Competenze ed esperienza
Il/la candidato/a ideale, con laurea preferibilmente in Marketing, Economia o Chimica, ha maturato una consolidata esperienza in analoga posizione in ambito Consumer Healthcare o FMCG.
Stiamo ricercando un profilo con buone capacità di leadership, problem solving unita ad una spiccata attitudine al raggiungimento degli obiettivi.
Nice to have e la conoscenza di performance test e conformità regolatoria (REACH, CLP, etichettatura).
La conoscenza fluente della lingua inglese è un requisito fondamentale ai fini della ricerca.
Completa l'offerta
Ottima opportunità di carriera.
#J-18808-LjbffrOfferta di lavoro pubblicata 5 ore fa
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