Senior Product Designer - Growth/Website | Deel

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Designer – Growth/Website based in Italy. As a Senior Product Designer, you will shape the digital experience that turns website visitors into potential customers. You will own the design and optimization of high-impact web pages and landing pages, driving conversion through thoughtful design and continuous experimentation. From identifying opportunities and defining hypotheses to launching A/B tests, you will take ownership of the entire design process. You will combine strong visual craftsmanship, user-centered storytelling, and data-driven decision-making to create compelling digital experiences. Working closely with growth, marketing, product, engineering, and analytics teams, you will translate business objectives into customer-focused solutions. You will also help elevate design quality, strengthen design systems, and contribute to a culture of rapid learning and experimentation. This is an opportunity to make a measurable business impact in a fast-growing, international, and fully remote environment. Accountabilities - Own the end-to-end design and optimization of website pages and landing pages, proactively identifying conversion opportunities and taking initiatives from concept to launch. - Define clear problem statements, establish success metrics, develop design hypotheses, and create prototypes to support rapid experimentation. - Plan, execute, and iterate on A/B tests, using results and user insights to refine experiences and improve conversion performance. - Deliver high-quality visual designs and intuitive user interfaces while maintaining brand consistency and adhering to established design systems. - Collaborate with growth, performance marketing, sales, and product marketing teams to understand business objectives and translate customer needs into effective website experiences.

- Develop compelling visual and written storytelling to communicate new products, features, launches, and promotional offers. - Partner with growth product managers, engineers, data analysts, and lifecycle marketers to plan, implement, and evaluate experiments. - Design high-performing landing pages that support new product and feature launches in collaboration with product marketing teams. - Maintain high standards of design craftsmanship and experimentation, providing constructive feedback and helping other designers grow. - Oversee design quality assurance for web experiments and launches, ensuring that the final implementation meets design expectations and business objectives. Requirements - At least 8 years of experience in product design, supported by a portfolio demonstrating end-to-end ownership of website design and landing page projects. - Proven experience in conversion rate optimization (CRO), A/B testing, and experimentation, including hypothesis development, test design, statistical significance, and iterative improvement. - Excellent UI and visual design skills, with a portfolio showcasing polished, user-focused web experiences that deliver measurable conversion results. - A strong growth mindset, with a commitment to learning from experiments, validating assumptions, and continuously improving outcomes. - Excellent storytelling skills and a strong understanding of visual hierarchy, user behavior, and conversion-focused design principles. - Proficiency in analytics and experimentation tools such as Amplitude or Google Analytics, with the ability to combine quantitative data and qualitative user insights to inform decisions. - Experience managing web experiments and product launches from initial concept through implementation and design quality assurance. - Strong communication and presentation skills, with the ability to explain design decisions clearly to creative teams and business stakeholders.