DE'LONGHI E-COMMERCE MANAGER

Role Overview

The De’Longhi Group’s E-Commerce team is a team dedicated to innovation and excellence in the Ecommerce ecosystem and manages the online presence of our four renowned Group brands: De’Longhi, Kenwood, Braun, and Nutribullet.

We are looking for an operationally strong and strategically minded Global E-Commerce Manager with 8–10 years of experience, including at least 3 years in leading D2C E-commerce operations, to run the online presence of the De’Longhi brand.

The ideal candidate will own the global management and strategic roadmap of the D2C E-commerce platforms for the De'Longhi brand, enabling and empowering local teams and commercial strategies. The role will also drive the integration and expansion of website functionalities, collaborating cross-functionally to accelerate business growth through premium digital commerce experiences.

Key Responsibilities

1. E-Commerce P&L and Budget Management
   • Managing the operational budget: Efficiently allocating resources to drive e-commerce growth and achieve financial objectives.
   • Sales forecasting: Developing accurate sales projections to inform inventory management, marketing strategies, and overall business planning.
   • Promotional spend to achieve profit targets: Optimizing promotional activities and investments to maximize return on investment and ensure profitability, in collaboration with the ADV and CRM & Marketing Automation teams.
2. D2C Strategy & Leadership
   • Lead and manage global D2C E-Commerce operations (site functionality, content, and CX) and lead the team in executing independent local strategies to maximize sales conversion.
   • Identify, test, and integrate new D2C technologies and features across the brand websites to drive innovation.
   • Monitor website performance and define the roadmap for international E-commerce expansion and continuous feature innovation.
3. Technical & Operational Integration
   • Maintain a pipeline of priority D2C website features and technical integrations for central deployment (e.g., personalization, subscription services, new payment methods).
   • Collaborate with IT team to ensure smooth system integration between the D2C platform, ERP, and CRM systems.
   • Ensure tax, credit, and compliance processes in alignment with Finance and Legal teams across all operating markets.
   • Optimize D2C-specific Customer Service and Logistics & Fulfillment operations to ensure a premium, on-brand post-purchase experience.
4. Business Development & Data-Driven Decision Making
   • Act as both a business developer and analyst: monitor D2C KPIs, identify growth levers, and propose actionable improvements.
   • Deliver insights from E-Commerce trends and user behavior to Retail Account managers and Product Development supporting innovation and assortment planning.
   • Generates regular reports with actionable insights and runs regular Business Review Meetings with key stakeholders.

Job Profile

Profile Requirements:

• 8–10 years of experience in E-Commerce or digital roles, with minimum 3 years directly leading D2C E-Commerce platforms in a multinational company.
• Strong technical and operational know‑how of E-Commerce platforms (e.g., Salesforce Commerce Cloud).
• Understanding of the wider digital marketing landscape (SEO, Data analytics, performance marketing, affiliates, CRM)
• Strategic thinker and hands‑on executor, able to work in fast-paced environments.
• Excellent communication and influencing skills — able to navigate complex internal and external stakeholder dynamics, particularly with global and local teams.
• Proven ability to work cross-functionally and lead transversal projects.
• Strong analytical mindset; capable of turning data into actionable insight using tools like Google Analytics or SAP Analytics Cloud.
• Excellent spoken and written English; Italian or any other language would be considered a plus.

We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.