CRM Campaign Specialist

ppLet’s bring the Italian soul of chocolate to life! /ppSince 1878, at Venchi we have celebrated chocolate in all its forms: from the authentic taste of our cocoa origins to the art of gelato. Today, we are a team of over 1,700 people across more than 200 stores worldwide, united by the same passion for quality and Italian excellence. At the heart of this journey are our values: Taste, Truth, Ingenuity, and Togetherness. They mean creating authentic experiences with care and precision; acting with transparency and responsibility; turning curiosity into impact through creativity and innovation; growing together by building trust and collaboration every day. Joining Venchi means embarking on an endless journey where tradition meets innovation, bringing quality, well-being, and the joy of positive indulgence around the world. /ph3Your Mission: /h3pWe are looking for a customer-centric and data-driven CRM Campaign Specialist to join our Global Marketing Team at our HQ in Milan! Reporting to the Senior CRM Manager, you will play a key role in executing and optimizing CRM campaigns across Venchi's owned media channels, helping strengthen customer relationships and drive retention, engagement and revenue growth. Working closely with local markets and cross-functional teams, you will deliver impactful omnichannel customer experiences, leverage customer insights to improve performance and contribute to the evolution of Venchi's CRM ecosystem. /ph3Key Responsibilities: /h3ulliExecute CRM campaigns across owned media channels, with a primary focus on email marketing, ensuring timely, accurate and high-quality delivery. /liliManage audience segmentation, campaign targeting and content deployment, delivering relevant and engaging communications aligned with customer needs and brand objectives. /liliPartner with local markets and cross-functional teams to coordinate campaign planning and execution, ensuring alignment with commercial priorities and marketing calendars. /liliMonitor CRM campaign performance and key customer engagement metrics, transforming data into actionable insights and optimization recommendations. /liliSupport the development and enhancement of automated customer journeys, lifecycle programs and personalization initiatives to improve customer experience and business outcomes. /liliContribute to the evolution of Venchi's omnichannel CRM strategy by testing new engagement approaches, channels and best practices. /liliEnsure CRM database quality and campaign execution excellence, supporting continuous process improvement and operational efficiency. /li /ulh3The Ideal Candidate: /h3ulli2-4 years of experience in CRM, Email Marketing or Marketing Automation. /liliStrong understanding of customer lifecycle marketing, segmentation strategies and CRM best practices. /liliExperience working with CRM and marketing automation platforms; familiarity with customer data management and campaign reporting is a plus. /liliAnalytical mindset and ability to interpret campaign performance data to drive optimization and continuous improvement /liliStrong organizational skills, attention to detail and ability to manage multiple projects in a fast-paced and international environment. /liliCustomer-centric approach combined with commercial awareness and a passion for creating engaging customer experiences. /liliExcellent communication and stakeholder management skills. /lili… and of course a chocolate and gelato lover! /li /ulh3What We Offer: /h3ulliCelebrate Success: Annual results-based bonus, with the option to convert it into welfare benefits. /liliFlexibility and Balance: Benefit from flexible working hours and hybrid work options. /liliGlobal Vision, Local Flavour: Join a passionate, creative team where innovation thrives. From our global HQ in the heart of the city, near our iconic stores, help bring the Venchi experience to life. Together, we craft excellence, from sourcing premium ingredients to delivering joyful moments worldwide. /liliExclusive Sweet Benefits: Enjoy a 30% discount in-store and 40% off our e-commerce platform. Plus, you will receive special gifts packed with Venchi’s finest chocolate. Benefit from tickets restaurant, access to two comprehensive welfare platforms, and additional private health insurance to enhance your personal well-being. /li /ulpJoin us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world! /p /p #J-18808-Ljbffr