Global CRM Coordinator

ppKIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We thrive to offer an incredible variety of products, textures colours, a multi-sensorial experience in innovative technology yet always at an affordable price. Based in Italy, and truthful to its DNA, KIKO MILANO takes advantage of combining trustworthy quality, creativity and stunning aesthetics /p h3Your role at KIKO MILANO /h3 pWe are looking for a CRM Coordinator to join KIKO MILANO’s CRM Team, reporting to the Head of Global CRM Loyalty. /p pSuch talent supports the planning and end-to-end execution of CRM campaigns across multiple channels, ensuring accurate targeting, timely delivery, consistent customer experiences and continuous performance optimization. /p pIn particular, you will: /p h3CRM Campaign Execution /h3 ul liCoordinate the end-to-end execution of CRM campaigns across email, SMS, WhatsApp and other channels /li liBuild and manage campaign calendars, ensuring alignment with product launches, commercial initiatives, loyalty activities and local market needs /li liCoordinate campaign briefs with Creative, Digital Design, Copywriter and external agencies /li liEnsure campaigns are delivered accurately and on time across all channels /li liCoordinate campaign approvals and ensure consistency across customer touchpoints /li liDevelop and execute customer segmentation strategies based on an advanced RFM model /li liCreate and manage audience selections for CRM campaigns, ensuring accurate targeting and alignment with business objectives and customer lifecycle stages /li liCollaborate with Data teams to continuously refine segmentation models and identify new personalization opportunities that improve engagement and conversion /li liMonitor the performance of segmented and personalized campaigns, analyzing customer response and recommending optimizations to increase campaign effectiveness and customer lifetime value /li liSupport A/B and multivariate testing of segmentation criteria and personalization tactics to continuously optimize weekly campaign performance and customer engagement /li /ul h3Reporting Analysis /h3 ul liMonitor campaign performance and prepare recurring performance reports /li liProvide actionable insights to optimize future campaigns /li /ul h3What you will need to succeed /h3 ul liBachelor’s degree in Marketing, Business or a related field /li liExperience within a beauty, fashion, retail or consumer goods environment is preferred /li liFamiliarity with CRM and marketing automation platforms, such as Klaviyo /li liStrong Microsoft Excel and PowerPoint skills /li liGood knowledge of customer segmentation and CRM best practices /li liExcellent organizational and project management skills /li liStrong attention to detail /li liAnalytical mindset with the ability to interpret campaign performance /li liExcellent communication and stakeholder management skills /li liFluent in English /li /ul h3We would love if you had /h3 ul liA customer-first and results-oriented approach /li liThe ability to think before acting, innovate, simplify and deliver results /li liA highly collaborative style and demonstrated ability to work effectively across teams /li liStrong problem-solving skills and attention to detail /li liThe ability to work accurately at pace and manage changing priorities /li liOpenness to a culture of continuous feedback /li /ul /p #J-18808-Ljbffr