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Customer Journey Expert (Digital Sales)

ING Bank N.V., Milan branch

The Customer Journey Expert (CJE) – Digital Sales combines a strong customer mindset with analytical rigor and hands‑on execution, working closely with Digital Sales, Performance, Product, Data, UX and Sales teams to translate insights into tangible improvements and measurable impact.

Key Responsibilities

  • Analyse and map end‑to‑end customer journeys (acquisition, onboarding, usage, cross‑sell), identifying friction points, drop‑offs and growth opportunities.
  • Design and optimise digital and omnichannel journeys with a strong focus on customer experience, simplicity and conversion.
  • Work closely with Digital Sales and Performance teams to improve funnels, landing pages and key touchpoints.
  • Turn quantitative and qualitative insights into clear actions, experiments and iterative improvements.
  • Collaborate with UX/UI designers, Product Owners and IT to ensure consistency between designed and delivered experiences.
  • Enable and support continuous experimentation (A/B testing, CRO initiatives, new flows) across journeys.
  • Contribute to building a holistic customer view in close collaboration with Data & Customer Intelligence teams.
  • Monitor and communicate journey performance using relevant KPIs (conversion, drop‑off, time‑to‑yes, NPS, CES).
  • Act as a customer advocate within the organisation, bringing the customer perspective into growth and decision‑making discussions.

Qualifications and Skills

  • Master’s degree.
  • 4–7 years of experience in customer journey management, digital sales, CRO, UX, growth or digital product roles.
  • Strong experience in analysing and optimising digital funnels and customer flows.
  • Ability to interpret customer behaviour data (web analytics, CRM data, customer insights).
  • Experience working in cross‑functional digital environments (marketing, product, IT, data).
  • Structured problem‑solving skills and a strong results‑oriented mindset.
  • Excellent communication and stakeholder management skills.
  • Fluent English.
  • Experience in financial services or other regulated industries is a strong plus.
  • Customer‑first, with solid commercial awareness.
  • Hands‑on and impact‑driven.
  • Curious, eager to learn and comfortable with experimentation.
  • Comfortable in dynamic, fast‑moving and ambitious environments.

Working Conditions

  • Full Time.
  • Duration: Permanent.
  • Location: Milan (hybrid).

Benefits

  • Super flexible smart working.
  • Competitive base salaries and performance‑based bonuses.
  • Diverse cultures & innovative mindsets.
  • International environment.
  • Commitment to sustainability.
  • Lots of training development opportunities to help you grow.
  • Moments dedicated to physical and mental well‑being.
  • A special day off when it is your birthday (#doyourbirthday).
  • Free water & coffee at the office.

Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

#J-18808-Ljbffr

Offerta di lavoro pubblicata 2 giorni fa
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