Europe Truck Product Marketing Manager
BYD EUROPE
Overview
As Europe Truck Product Marketing Manager, you own the complete lifecycle of BYD's truck portfolio in Europe, from market insight to launch and continuous improvement. You translate customer needs and regulatory requirements into compelling product specs, positioning, and a unified GTM plan. You collaborate with HQ, engineering, sales, and regional teams to ensure competitiveness and commercial success across segments and applications. You drive lifecycle management and enablement, shaping a differentiated offer that outperforms competitors. This role supports BYD's European growth and leadership in EV trucks.
Responsabilità
- Define and steer the European product strategy and roadmap aligned with market needs, regulations, and benchmarks
- Incorporate customer requirements, operator feedback, and market intelligence into specs and positioning
- Shape value proposition and differentiation versus European OEMs across segments and applications
- Lead GTM strategy, launch governance, and cross-functional readiness with sales, service, engineering, and HQ
- Manage product lifecycle from introduction to phase-out to sustain competitiveness and commercial effectiveness
- Develop sales enablement tools, technical materials, and commercial catalogues to support the truck portfolio
- Support pricing strategy, TCO modelling, and commercial offers (vehicle, charging, services)
- Lead launch readiness activities including product training, demo fleet planning, and internal comms
Requisiti fondamentali
- Strong understanding of EV systems (battery, powertrain, charging)
- Expertise in product marketing, positioning, and value proposition design
- Solid knowledge of Go-to-Market strategy and launch management
- Ability to translate customer requirements into actionable product specs
- Analytical mindset with market intelligence, benchmarking, and TCO modelling
- Familiarity with European truck regulations and homologation processes
- Knowledge of bus products and public transport a plus
- Cross-functional leadership and stakeholder management (HQ, engineering, sales, service)
- Excellent communication and ability to simplify complex topics
- Customer-centric mindset with strong business acumen
- High ownership and adaptability in fast-changing environments
- Experience as Product or Sales Manager in automotive, preferably CVs
- Bachelor's degree in Engineering or Business
- English plus another European language
- Willingness to travel up to 30%
- Cross-functional leadership
- Clear communication
- Structured and creative thinking
- EV systems knowledge (battery, powertrain, charging)
- Product marketing and positioning
- Go-to-Market strategy and launch management
Offerta di lavoro pubblicata 2 giorni fa
Offerte di lavoro simili
- ...Overview As Product Marketing Manager for BYD in Europe, you own the complete bus product lifecycle—from market insight and regulatory alignment to positioning and GTM execution.... ...TCO modelling Familiarity with European truck regulations, homologation, and fleet...Camion
- ...engineering. You will own the technical product lifecycle and collaborate with a global... .... You will translate complex specs into marketable value and ensure features meet both performance... ...to align tech with luxury design Manage technical requirements for the Smart...Consigliato
50.000 € - 55.000 €
...Per azienda, parte di un Gruppo multinazionale, nel mercato tecnologico stiamo ricercando una figura di: PRODUCT MARKETING MANAGER (SOSTITUZIONE MATERNITA') La risorsa avrà il compito di consolidare la strategia di posizionamento e lead generation già avviata, garantendo...ConsigliatoTempo pieno40 h/sett.- pSYou Italia cerca un Product Marketing Manager (sostituzione maternità) a Milano per consolidare la strategia di posizionamento e lead generation, coordinando marketing e Sales. La risorsa gestirà content marketing, presenza LinkedIn e attività di eventi, supportando il...Consigliato
50.000 €
...collezione e sull'integrazione di tecnologie avanzate (AI e digitale) per ridefinire l'esperienza del lusso. Cerchiamo un/a Product Marketing Manager visionario/a e pragmatico/a, a diretto riporto del Brand Manager. Sarai il punto di incontro tra creatività e mercato:...ConsigliatoSmart workingImpiego permanenteDisponibilità immediataWeekend- ...global Embedded Processing go-to-market for the EMEA region to drive... ...in collaboration with sales, product lines, and channel partners.... ...demand creation, funnel management, GTM execution, and new product... ...to local market dynamics Manage customer initiatives: account...
- ...allestita con i motivi e i colori della Sicilia portando in tutta Italia e in svariate città d'Europa lo street food regionale per eccellenza: l'Arancino. Dal piccolo food truck sempre in movimento, pochi anni a seguire LùBar si stabilisce all'interno degli spazi della...CamionTempo pienoImpiego permanenteTempo determinato
- ...portando in tutta Italia e in svariate città d'Europa lo street food regionale per eccellenza: l'Arancino. Dal piccolo food truck sempre in movimento, pochi anni a seguire... ...almeno 2 anni in ruoli di sicurezza, door management o accoglienza, preferibilmente in locali,...CamionTempo pienoImpiego permanenteTempo determinatoTurniWeekendTurno di pomeridiano
- ...Neck portfolio across Western Europe, partnering with surgeons,... ...will lead launches, identify market needs and influence strategy... ...development initiatives Deliver product training, educational... ...authority Proven project management and execution capabilities...Remoto
- ...Overview As Product Marketing & Growth Manager, you will lead go-to-market for new features and scale product adoption across markets. You'll align product, CRM, RevOps, Performance, and Creative teams to craft effective launch campaigns. The role focuses on acquiring...
- ...manufacturing, sales and service. Product portfolio includes GWM HAVAL,... ..., motorcycles, heavy-duty trucks, and luxury off-road vehicles... ...construction of technical management/training/warranty and claim process... ...same position in European market mainstream vehicle brands....Camion
23.000 €
...e aeronautiche del Mondo lavorando a stretto contatto con i reparti R&D e centri stile di ogni azienda anche per i settori: Marine, Truck, Action e speciali.La risorsa sarà inserita all’interno dell’area amministrativa e, dopo un iniziale periodo di affiancamento, si occuperà...CamionTempo pienoImpiego permanenteDal lunedì al venerdì- ...tutto il territorio italiano il massimo delle tecnologie, dell’esperienza e della professionalità nel trattamento dei vetri auto e truck. Ciò che ci ha permesso di diventare leader a livello globale sono la cura nel lavoro e la presa in carico del cliente in tutte le sue...Camion
45.000 € - 53.000 €
...marchi leader nel settore personal care, household e automotive. All'interno del Reparto Marketing stiamo cercando una persona da inserire con il ruolo di Senior Brand Manager. La risorsa, riportando al Global Marketing Manager avrà la responsabilità di...Smart workingImpiego permanenteLavoro ibrido- ...Monza Brianza, Milano e Sondrio, è alla ricerca di un/una Brand Manager per la sede di Saronno. Cerchiamo una persona con esperienza... ...Brand Pianificare e coordinare attività commerciali e di marketing in collaborazione con le diverse funzioni aziendali Monitorare...
- ...Position: Operations Manager (Remote) Category: Operations / Team... ...Brand: Premium DTC Beauty (U.S. Market) About Us We are a fast-... ...~40 across creative, growth, product, and customer service. We move... ...) from kickoff to delivery Manage vendor and freelancer relationships...Tempo pienoLibero professionistaRemoto
- ...sales, and expand distribution while collaborating with Marketing, Merchandising and Product to execute the commercial plan. You'll maintain a strong... ...focused role with strategic impact on brand positioning and market share. Responsabilità Gestire e sviluppare il...
- ...for Dow's Industrial & Chemical Processing markets in Europe, the Middle East, and Africa. You will translate customer and market insights into differentiated value... ...work closely with Sales, TS&D, R&D, and Product Management to turn technical differentiators into customer...Orario flessibile
- ...Role /h3pWe're looking for an Injection Product Expert to join us in Castiglione Olona, Varese... .... As Injection Product Expert, you will manage the development of injection-molded Sun... ...to production readiness and successful market introduction. /ph3Responsibilities /h3ulliManaging...Smart workingOrario flessibile
- ...revenue realization Partner with Brand Managers on demand assumptions, launches, and growth scenarios Identify and proactively manage risks to patient supply and revenue (... ...and Affiliates to align patient needs with market demand Communicate supply risks with visibility...Remoto
- ...Brand Activation Project Manager at Panerai, you drive... ...desirability. You will manage end-to-end campaigns, from... ...internal stakeholders (Marketing, Communications, Retail, Digital, Product Development) and external... ...consumer behavior, and market dynamics ~ Excellent communication...
- ...Un'agenzia di reclutamento cerca un/a Product Specialist per un'azienda che opera nel settore delle soluzioni per la ricerca preclinica. La figura supporta la forza vendita internazionale, si occupa di materiale promozionale e dimostrazioni di prodotto. Requisiti includono...Impiego permanente
- ...riferimento, contribuendo alla crescita delle vendite e al raggiungimento degli obiettivi. Lavori a diretto riporto dell'Area Manager, integrandoti con marketing territoriale e KOL per formare e supportare il network clinico. Analizzi il mercato estetico, individui opportunità e...
- ...Overview In this role you support the Product Management team for ABB's Motion portfolio,... ...pricing and profitability, and ensure market-fit solutions. You will help develop the... ...vouchers provided Responsabilità Manage technical specifications and product positioning...Lavoro ibridoOrario flessibile
30.000 € - 45.000 €
...LHH è alla ricerca di un/a Product Specialist per valorizzare l’offerta aziendale, supportando clienti, partner e team interni nella comprensione delle caratteristiche dei prodotti. Figura di collegamento tra mercato, area commerciale e funzioni tecniche. Sede di lavoro...Smart workingLavoro ibrido- ...strategy for wound closure and healing products within Lombardia. You'll work... .... This position combines technical product know-how with strategic market execution to shape patient outcomes... ...end-to-end processes Develop data management and insights projects, including predictive...
- ...Overview As Savings Product Expert, you own the end-to-end Savings proposition, from strategy... ...) Define and steer pricing actions for market competitiveness and profitability... ...support delivery via Agile ways of working Manage stakeholders across Marketing, Analytics,...Smart workingOrario flessibile
- ...ricerca preclinica e la gestione degli animali da laboratorio un/una Product Specialist. L’azienda cliente è leader internazionale nella... .... Si attiene a processi e procedure propri della funzione Marketing. Competenze: Pacchetto Office Laurea in Ing. Biomedica...Impiego permanente
- ...injection-molded Sun Lens products. You collaborate across... ...Affairs, Logistics and Product teams to move concepts... ...readiness and market introduction. You will... ...customers and Key Account Managers during launches. You will... ...Responsabilità Manage end-to-end New Product...Smart workingRemoto
30.000 € - 45.000 €
...tecnologiche ad alto contenuto tecnico, siamo alla ricerca di un/a Product Specialist . La figura avrà il compito di valorizzare l’offerta... ...di collaborare con interlocutori diversi, tra cui Sales, Marketing, funzioni tecniche e partner esterni. Disponibilità a trasferte...Smart workingLavoro ibridoAuto aziendale
Ricerche correlate
- cami distribuzione Varese (VA)
- camion scarrabili Varese (VA)
- consulente prodotti da casa Varese (VA)
- medico prodotto Varese (VA)
- prodotti cosmetici online Varese (VA)
- sviluppo prodotti assicurazioni Varese (VA)
- inventario prodotti Varese (VA)
- product brand manager Varese (VA)
- biology product Varese (VA)
- agente commercio prodotti innovativi Varese (VA)