Business Manager On Trade - winning key city Milano (Open to all candidates, including protected categories - Law 68/99)

WHO ARE WE?

Bacardi is a family, a company and a brand

A family-owned company full of passionate employees and iconic brands, shaped by our rich history of spirited entrepreneurship.

Bacardi Limitedisbuilt ontheenduring legacy of a family. Ours is a vibrant, familyowned spirits company,nurtured by seven generations of the Bacardí family.We arethe largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum.

Since then, ourCompany has grown toencompassan impressive portfolio of more than 200 brands and labels. These includeBACARDÍ®rum, the world’s best-selling and most-awarded rum, as well as theworld’smost-awarded spirit; GREY GOOSE®vodka, the world’s leading super-premium vodka; DEWAR’S®Blended Scotch whisky,the world’s most awarded blended Scotch; BOMBAY SAPPHIRE®gin, the topvalued and fastestgrowing premium gin in the world; MARTINI®vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES®100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States;and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST. GERMAIN®, a super-premiumelderflower liqueur.

We are focused on building upon our successes by recruiting the best and brightest talent in order to have a wellbalanced employee population that reflects our diverse society, customers and consumers. Around the globe we employ nearly 6,000 people who aretheguardians of a tradition of excellence dating back more than 152years. Our products are sold in more than 150 markets worldwide by our own companies and third-party distributors,and we operate 27 production facilities – for bottling, distilling and manufacturing – in 16 countries.

BacardiLimited refers to the Bacardi group of companies, including Bacardi International Limited. The Company isheadquartered in Hamilton, Bermuda.

OUR WAYSOF WORKING

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire.We’recaring, like a family, and not only internally, but also in the wider communities in which we operate.This isdemonstratedby our commitment to bothactresponsibly and promote the choice to drink responsibly.We trust one another, and through thattrustare able toforge strong teams and networks that empower our matrix organization structure.We’repassionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy,heartand soul.We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create whatwe’remost proud of: our True Heart and Winning Spirit – both in our home markets and across the world.

ABOUT THE ROLE

As theField AccountOnTradein thearea,you will be accountable for creating value through driving sales and developing strategic relationships with key customersin the area assigned. You willcreatethe legacy of Bacardiand drivekey decisions that will significantly affect Bacardi’sfull portfoliopresence in theItalianOntrade.Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a Sales team will be key to your success in this role.

• You will beresponsible to deliver key revenueand commercialtargetsasdeterminedby the Country financial plan.

• You willbuild andmaintaineffective relationships with strategic customersfor your channel.

• You will be accountable forthe implementationof the customer and shopper programswithin your channel asagreed in the Country Integrated Activity Plan (IAP).

• You willdriveuse of Commercial Excellence assets (e.g.Pictures of Success)and approach toactivate our brandsto influence consumers at the point of purchase.

• You willidentifyopportunitiesfor new business developmentand provide critical input into the development of category and channel plans.

• You are an entrepreneur and afull portfolio thinker

• You will drive a shared vision and winning team spirit among the sales teams

This role isvariedanda large percentageof your time will bespentinteracting with the localsalesteam’smembersas well as keycustomers.As a result, you can expect tobe travellingextensivelywithinyour areain ordertostay connected to all stakeholders.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

Deliverresultsand excellence in execution

• Deliver on key financial targets (NSV,Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver onPictures of Success, temporaryactivitiesand new businesstargets
• Deliverimpact fromchannel and shopper marketingprogramsagreed in the Country IAP
• Understand customer strategy and how toleveragetheBacardi value propositionto grow mutual business
• Create effective long-termrelationships with strategic customers and key stakeholders to drivefinancial impact
• Input intokey decisions to ensure Bacardi’sRoute-to-Market approach isoptimized
• Continuouslywork on maximizing the effectiveness and efficiency

Create a winningculture

• Drive executional excellence through a strong,functioningand orientatedagenda
• Workclosewith theOn-tradeArea Managerto build a shared sense of purpose among your teams
• Align all employees behind the targets and create a passion for winning in the organization
• Recognize accomplishments and behaviorsin a timely manner
• Ensure all employees have a knowledge of Bacardi history and culture

MEASURES OF SUCCESS

• Performance: Achieve financial targets(revenue, profitability) vs. budget; Achieve Pictures of Successtargets
• Value share: Drivevalue share growth of key Bacardi brands in Key Accounts
• Commercial scorecard: Achieve goals defined in Commercial Scorecard and Country Capability Action Plan
• Customer: Achieve target customer satisfaction measures– Picture ofsucces
• Employee engagement: Drive sustained improvement in engagement and enablement
• Talent: Deliver against talent management objectives

THE REWARDS

For this role, you will receive the following: A competitive base salary ( (starting from 38K gross annual base salary),incentivebonus in line with ourvariablePlanand competitive local market benefits.

BACARDI CONNECTIONS

REPORTING LINES

Reports To(solid lines): On-tradeArea Manager

KEY RELATIONSHIPS AND INTERDEPENDENCIES

Your ability tooperateand orchestrate seamlessly within the matrix will becriticalfor your success in this role and of the function.

Internally:

• Convey information to: None
• Adapt and Exchange (reach agreement with): HR;Country KAM Team, Country Commercial development Team, Country CPA Team, Country Consumer Marketing Team
• Influence (affect change): ClusterCommercial Development
• Negotiatewith: none

Externally:

• Convey information to: None
• Adapt and Exchange (reach agreement with):None
• Influence (affect change):None
• Negotiate with: Customers

CRITICAL EXPERIENCES FOR SUCCESS

To be successful in this role you will have/be:

• Experience in salesina leading FMCG company
• First handfieldsales experience
• Profound knowledge of theItalianOn-trade market,Key customers,structuresand ways of working
• Strongtrack recordof delivery with CustomersWHS
• Strong negotiation skills& customer focus
• Strong inself organization, administration and priorities setting
• Entrepreneurial capability & capacity
• GoodEnglish language skills

The following experiences are preferred:

• Experience in the Spiritsand/or BeverageIndustry is a distinct advantage
• Experience inadditionalfunctions beyond the ones listed above

LEADERSHIP EXCELLENCE

Living our Values anddemonstratinghigh Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.We have a clearly defined Leadership Excellence framework, and you will be expected, as a Bacardi team leader, to develop deepening experience and inspire your teamsin all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example/Develop and Inspire Talent

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility