Field Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Field Marketing Manager based in Italy. In this regional and highly cross‑functional role, you will be responsible for driving awareness, demand generation, and pipeline growth across key European markets, with a primary focus on the UK and Southern Europe. You will act as the bridge between marketing and sales, ensuring that regional priorities are translated into high‑impact marketing programs that deliver measurable business outcomes. This role combines strategic planning with hands‑on execution across events, campaigns, digital initiatives, and account‑based marketing activities. You will collaborate closely with global marketing teams, sales leaders, and external partners to localise and activate campaigns that resonate with regional audiences. The environment is fast‑paced, collaborative, and performance‑driven, offering strong exposure to international go‑to‑market strategies. This is a highly visible role where your work directly contributes to pipeline growth and market expansion. It is ideal for a proactive marketer who thrives in a dynamic, multi‑market setting. Accountabilities

Act as the primary marketing interface for regional sales teams in the UK and Southern Europe, ensuring alignment on priorities, campaigns, and pipeline objectives. Develop and execute regional marketing plans in collaboration with sales leadership and global marketing teams, balancing goals, budgets, and resources. Lead and coordinate field marketing initiatives including events, webinars, digital campaigns, email programs, and account‑based marketing activities. Support and enable SDR and sales teams to effectively leverage marketing content, campaigns, and programs for pipeline acceleration and account engagement. Adapt global campaigns and messaging to ensure relevance and impact within local markets. Manage end‑to‑end execution of regional events, including trade shows, customer events, and partner engagements, working with internal and external stakeholders. Drive customer advocacy initiatives by identifying success stories, references, speaking opportunities, and community engagement activities. Collaborate with PR, influencer, and demand generation teams to increase regional visibility and brand awareness. Monitor, analyse, and report on marketing performance, providing insights and recommendations to improve ROI and effectiveness. Own regional marketing budgets and ensure efficient allocation of resources across programmes and initiatives.

Requirements

Bachelor’s degree in Marketing, Business, or a related field. 3–5 years of experience in B2B field marketing, ideally within SaaS, data, or technology‑driven environments. Proven ability to design and execute multi‑channel regional marketing strategies that drive measurable pipeline impact. Strong experience with marketing automation platforms and CRM tools for campaign execution, lead tracking, and reporting. Excellent project management skills with the ability to manage multiple stakeholders and priorities in parallel. Strong communication skills in English and French; additional European languages such as Spanish or Italian are an advantage. Hands‑on experience with digital marketing channels, including email, social media, and content localisation. Familiarity with MarTech ecosystems and analytics tools to measure campaign performance and optimise results. Willingness to travel approximately 30% across the region for events, customer meetings, and partner engagements.

Benefits

Competitive compensation and performance‑based incentives. Flexible working arrangements, including hybrid or remote options. Work‑life balance supported by flexible hours and autonomy. Career growth opportunities within an international, fast‑scaling environment. Access to modern tools, technologies, and high‑quality working equipment. International exposure through regional travel, events, and cross‑market collaboration. Collaborative and inclusive team culture focused on innovation and impact. Training, development, and continuous learning opportunities.

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