Head of B2C Marketing Italy (x/f/m)

ph3bJoin our mission, join Doctolib! /b /h3 pDoctolib is transforming healthcare in Europe. Our mission is simple: bWe help people to be healthier. /b We’re evolving from a leading booking platform to a comprehensive health companion that supports patients throughout their entire healthcare journey. With over 400,000 healthcare professionals and 90 million patients across Europe, we’re at the forefront of digital health innovation, creating solutions that improve access to care and enhance the patient experience. /p pIn Italy, we are at a pivotal moment: with 4.5 million active users, we have the foundation to go further, helping Italians navigate their health with more ease, confidence, and continuity of care. /p h3bAbout the role /b /h3 pAs Head of Patient (B2C) Marketing Italy, reporting into the VP Marketplace Patient, you will be a key member of the Patient leadership team and fully integrated in the Italian leadership team in Milan. /p pYou will lead the development and execution of our patient‑focused marketing strategy across all channels and touchpoints, with full ownership of patient acquisition, engagement, and retention to accelerate growth in the Italian market. /p pYour mission will be to transform healthcare in Italy by creating marketing strategies that meaningfully connect patients with care providers (GPs and Private clusters). You will drive digital health adoption, foster preventative care, and ultimately help Italians be healthier. /p pYou will lead our strategic transformation from a B2B model to an integrated BtoBtoC platform, building the most trusted health company in Italy. This means both building a consumer brand that patients genuinely connect with, and driving performance across all channels with a data‑driven approach to traffic, acquisition, and bookings. /p pTo do so, you will manage a team of 5 marketing professionals, work alongside agencies on brand and creative, and partner closely with global and central functions in a matrix environment. /p pYour responsibilities include but are not limited to: /p bStrategic Leadership /b ul liDefine and execute the comprehensive Patient growth strategy for Italy, leveraging our global tooling while addressing local market needs and opportunities /li liLead the strategic repositioning of Doctolib from a pure BtoB player to a Marketplace platform, building a trusted brand that resonates with patients across their healthcare journey /li liDevelop innovative, data‑driven marketing strategies that accelerate growth across all key metrics, from awareness to activation to retention /li liIdentify and develop new growth opportunities, including potential strategic partnerships and ecosystem plays to transform healthcare in Italy /li /ul bChannel Patient Excellence /b ul liDrive the scale optimization of all marketing channels (SEO, CRM, App, Social, Paid) to maximize ROI and deliver against business objectives /li liIntroduce leading innovations to improve patients’ lives, engaging with Sales, Account Management, PMM, Strategy and Product Teams /li liDevelop a holistic and seamless patient experience across all touchpoints /li liDevelop best‑in‑class Healthcare and Patient Understanding /li /ul bOperational Leadership /b ul liLead, mentor, and develop a team of 5+ marketing professionals across specialized functions /li liManage marketing investments and coordinate effort with the central Patient function (MarTech and Patient‑go‑to‑Market) /li liFoster a culture of innovation, experimentation, and continuous improvement /li liBuild collaborative relationships with cross‑functional stakeholders including Product, Content, Data, and country leadership /li /ul bPerformance Analytics /b ul liEstablish comprehensive measurement frameworks that go beyond volume metrics to focus on quality, engagement, and business impact /li liDrive data‑informed decision making throughout the marketing organization /li liRegularly report on key performance indicators to leadership, providing strategic insights and recommendations /li liIdentify opportunities to optimize marketing efficiency and effectiveness to accelerate growth /li /ul /p #J-18808-Ljbffr