Brand & Experience Manager

ppArsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded /ppand supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country. /ppAmong its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards. Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy’s luxury hospitality landscape. /ph3What We Are Looking For: /h3pReporting directly to the Chief Marketing Communication Officer, as a bBrand Experience Manager /b, you will be responsible for developing and executing strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency, effectiveness across all channels, and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends. /ppThe Brand Experience Manager is a senior, strategic role responsible for safeguarding, evolving and consistently expressing the Group’s brand and brand portfolio, in full compliance with corporate brand governance, licensing frameworks and brand asset protection rules. The position requires creative authority, strategic vision and deep sector expertise, acting as a brand reference point and quality benchmark for internal teams and external agencies. /ppThe role works closely with creative, branding, digital and communication agencies, providing high‑level direction, creative judgement and brand stewardship, while ensuring that all executions respect corporate standards and long‑term brand value. /ph3Key Activities: /h3h3Brand Strategy Development: /h3ulliContribute to the definition and evolution of the Group and project brand strategies, in alignment with overall business objectives and under the direction of the CMO. /liliAct as Brand Guardian, ensuring correct, consistent and compliant use of brands, brand narratives and visual identities across all markets and touchpoints. /liliDefine and protect brand positioning, messaging and value proposition for corporate and product brands in different geographies. /liliEnsure strict adherence to corporate brand governance, licensing agreements, co‑branding rules and partnership contracts. /li /ulh3Creative Vision Brand Leadership: /h3ulliProvide senior creative direction and brand vision, ensuring that all brand expressions reflect the codes of luxury, coherence and distinction. /liliLead high‑level development of naming, storytelling, concepts and creative platforms for products, services and launches. /liliAct as final quality filter on brand content and creative outputs, without managing day‑to‑day production or coordination. /liliSet clear creative and strategic briefs for agencies, maintaining a strong editorial and aesthetic standard across all materials. /liliWork closely with external agencies and creative partners (branding, communication, digital, content, PR) to ensure excellence in execution. /liliProvide direction, feedback and approval at a strategic and qualitative level, not as a project coordinator. /liliEnsure agencies fully understand and correctly apply brand guidelines, tone of voice and governance principles. /liliCollaborate with partners to leverage international expertise and best practices in luxury /li /ulh3Brand Identity, Guidelines Asset Protection: /h3ulliOversee the development and evolution of brand identities and brand guidelines, ensuring consistency across all channels and assets. /liliSafeguard the integrity of visual identity, verbal language and brand experience across physical and digital touchpoints. /liliSupervise brand sign‑off processes, working in alignment with Legal, Compliance and Corporate Communication functions. /liliPrevent brand misuse, dilution or misalignment that could impact brand equity or reputation. /li /ulh3Market Intelligence Luxury Culture: /h3ulliConduct and interpret market analysis, consumer insights and international luxury benchmarks. /liliMonitor trends, competitors and best‑in‑class luxury brands to inform strategic decisions. /liliTranslate insights into clear brand recommendations and strategic guidance for the CMO and senior management. /li /ulh3Brand Partnerships and Collaborations: /h3ulliIdentify and cultivate partnerships with like‑minded luxury brands and influencers to expand brand reach and credibility. /liliNegotiate and manage contracts with brand partners, ensuring mutual benefit and alignment with brand values. /liliDevelop co‑branded initiatives and collaborations that resonate with the target audience and enhance brand perception. /liliCoordinate the brand management resources, fostering a collaborative and high‑performance culture. /liliCollaborate cross‑functionally with sales, operations, and product marketing departments to ensure alignment with brand strategies and objectives. /li /ulh3Qualifications: /h3ulliBachelor’s degree in marketing or a related field. /liliProven experience (7-10+ years) in brand management, within luxury, hospitality, travel, fashion or high‑end lifestyle sectors, preferably within international brands or top‑tier agencies. /liliStrong creative sensitivity combined with strategic depth and brand culture. /liliClear understanding of brand governance, licensing and brand risk management. /liliProficiency in relevant software tools and platforms, including Adobe Creative Suite, ( Photoshop Indesign) and social media management tools. /liliFluency in English and Italian. /liliStrong brand judgement and aesthetic sensibility. /liliStrategic vision and long‑term brand thinking. /liliAuthority, credibility and ability to interact with C‑level stakeholders. /liliDeep understanding of luxury codes, brand equity and storytelling. /li /ulh3What We Offer: /h3pAnnual gross bsalary ranging /b from €55.000 to €65.000; /ppSupplementary bhealth insurance; /b /ppA culture that values bdiversity, equity, and inclusion. /b /ppOur company is committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background. By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation 2016/679) and applicable national laws. /p /p #J-18808-Ljbffr