Sales Manager EU

Who We Are

Sunwave is a global wireless infrastructure company with a comprehensive portfolio spanning DAS, Small Cells, Open RAN, Private Networks, Network CPE, and SATCOM. Backed by 30+ years of engineering heritage, we are a publicly listed company on the Shanghai Stock Exchange (SSE), providing strong financial stability and long-term commitment to our customers and partners. Our International Headquarters (IHQ) in Singapore is scaling rapidly, with business coverage across North America, South America, Europe, and Asia-Pacific.

The Role

• Own the EMEA growth story for wireless coverage products — DAS and Private LTE/5G Networks — from strategy to signed orders
• A true entrepreneur-in-the-field role: no local team to lean on, you build the market, the channels, and the ecosystem yourself, with HQ support just a call (or flight) away
• Stretch beyond Europe: you'll also lead business development across Africa and the Middle East

What You'll Do

• Shape the strategy: analyze market trends, customer needs, and competition across EMEA; turn insights into targeted sales strategies that hit annual targets within budget
• Win the clients: own designated countries/accounts, build deep relationships with operators and key customers, and capture project orders
• Build the ecosystem: recruit partners, develop channel sales (SI, VAR, MSP), and grow Sunwave's product ecosystem across EMEA
• Open new fronts: support ODM business in the EU, stay close to Neutral Host opportunities, and lead expansion into Africa and the Middle East
• Sell with substance: demo and explain our DAS and 5G private network solutions to technical buyers — this is solution selling, not order-taking
• Feed the machine: track sales activities, report OTE progress, and feed market/competitor intelligence back to HQ for decision-making

What We Need

• Bachelor's degree or above in Communications, Electronic Engineering, Telecommunications, or related fields
• 8+ years of sales experience in the wireless communications industry, with a track record of building and maintaining sales lead relationships
• Deep technical background and solution-selling capability in DAS and Private LTE/5G Networks
• Fluency in both direct sales (operators, designated clients, NHS) and channel sales (SI, VAR, MSP); familiarity with operator/NHS procurement processes and decision chains
• Self-starter with an entrepreneurial mindset — comfortable operating independently and collaborating remotely with HQ
• Strong sense of responsibility, pressure-resilient, and at home in multicultural teams
• Willingness to travel frequently internationally