Social Media Content Specialist

pThis is a strong6-month fixed-term position /strongwith possibility of extension based on performance and business needs. /ppbr / /ppstrongOur Company: /strong /ppWe are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated. /ppbr / /ppstrongThe Candidate /strong /ppbr / /ppWe are seeking a strongSocial Media Content Specialist /strong with hands-on experience creating and managing social content, able to own the full content cycle independently: from editorial planning to production, from publishing to performance analysis. /ppbr / /ppThe role carries full operational ownership of our social channels (Instagram, Facebook, TikTok), working closely with the content and video teams. /ppbr / /ppstrongResponsibilities Qualifications /strong /ppbr / /pullistrongEditorial Planning: /strong Manage the editorial content calendar based on available content, balancing the mix between TOFU, BOFU, and carousel content in line with channel strategy. /lilistrongPerformance Analysis: /strong Monitor and analyze post performance data to understand what works and what doesn#39;t, identify patterns, and iterate on the best-performing formats and topics. /lilistrongScheduling Publishing: /strong Manage content scheduling, ensuring everything is actually published on time and in the correct format across the relevant platforms (Facebook, Instagram, TikTok). /lilistrongContent Production: /strong Produce content (videos and carousels) for social media, aligned with company strategy, from ideation through editing/layout. /lilistrongCopywriting: /strong Write captions for content, adapting tone of voice and messaging to the format and platform. /lilistrongDaily Stories: /strong Produce daily Stories to maintain an active, consistent presence across channels. /lilistrongCollaboration with the Video Team: /strong Work closely with the video team on content production, ensuring alignment between video assets and editorial strategy. /lilistrongUGC Coordination: /strong Collaborate with the UGC team to integrate creator content into the overall editorial plan. /li /ulpbr / /ppstrongWhat We#39;re Looking For /strong /ppbr / /ppstrongCore Qualifications /strong /ppbr / /pullistrongExperience: /strong at least 1-2 years of experience creating and managing social media content (travel industry experience is a plus). /lilistrongContent Production: /strong hands-on experience producing videos and carousels for Instagram/TikTok (filming, editing, even from a smartphone). /lilistrongCopywriting: /strong strong writing skills, with the ability to adapt tone and messaging across different formats. /lilistrongData Analysis: /strong comfortable reading platform metrics (Meta Business Suite, TikTok Analytics) to inform editorial decisions. /li /ulpbr / /ppstrongKey Skills Mindset /strong /ppbr / /pullistrongOwnership: /strong able to independently manage the entire editorial workflow — from planning to publishing — without needing constant supervision. /lilistrongOrganization: /strong strong attention to detail and ability to manage editorial calendars and multiple deadlines in parallel. /lilistrongTool Familiarity: /strong experience with scheduling tools (e.g. Meta Business Suite, Later, Planoly) and editing tools (CapCut, Premiere Rush, Canva, or similar). /lilistrongDrive: /strong a proactive attitude, curiosity about social trends, and the ability to propose new formats. /li /ulpbr / /ppstrongWhat we offer: /strong /pulli6-month fixed-term contract /liliSalary Range: RAL €25,000 - €30,000 /liliMeal vouchers (€7 per day) in accordance with internal company policy /li /ulpbr / /ppemAt The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law. /em /ppbr / /p