Influencer & Creator Manager

Job Location

ROME GENERAL OFFICE

Job Description

Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential? Marketing is at the core of P&G. Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment.

Responsibilities

• Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.
• Identifying, evaluating, and selecting influencers and creators to support brand objectives.
• Leading the development of creative briefs and campaign guidance for influencers and creators.
• Building and maintaining strong relationships with influencers, creators, and agency partners.
• Ensuring high-quality content delivery and premium campaign execution across all collaborations.
• Managing and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships.
• Conducting competitive landscape assessments and monitoring industry best practices.
• Staying up to date on influencer marketing trends across key platforms and markets.
• Developing advocacy business cases and recommendations for the assigned scope.

What we offer you

• Responsibilities as of Day 1 – You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger;
• Continuous coaching – You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager;
• Dynamic and respectful work environment – Employees are at the core, we value every individual and encourage initiatives, promoting work/life balance.

Job Qualifications

• Experience in influencer marketing, social media, brand partnerships, account management, or a related field, gained within an agency, brand, or client-side environment.
• Experience within the beauty, luxury, fashion, or premium consumer goods industry is a strong advantage.
• Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously.
• Analytical mindset with the ability to assess campaign performance, identify insights, and translate them into recommendations.
• Highly organised, proactive, and capable of working independently while collaborating effectively across teams.
• Curious, accountable, and passionate about staying ahead of digital, social media, and influencer marketing trends.
• Intermediate to advanced English proficiency.

Tools & Technology

• Hands-on experience with Meta Business Manager and TikTok Business Suite.
• Familiarity with influencer discovery, scouting, and campaign management platforms is an advantage.
• Proficiency in Microsoft Office tools, particularly Excel and PowerPoint, is preferred.

Company Culture

At P&G #weseeequal We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

Job Schedule

Full time

Job Number

R000159596

Starting Pay / Salary Range

42.100,00 - 63.000,00 / year

About P&G

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.