Trade Marketing Specialist

Position Title: Trade Marketing Specialist

Location: Vimercate and Monvalle, Italy

Hybrid: 2 days in the office, 3 days remote

Employment: permanent

Join our team of professionals working with global brands across multiple markets. The role defines and manages the Stanley brand strategy in Italy, aligned with the corporate product strategy.

The Trade Marketing Specialist is responsible for managing product portfolios, new product launches, pricing and margins, and developing and executing the trade strategy to drive business growth and profitability.

The role includes developing product and marketing strategies, defining pricing and promotional activities to meet targets, and presenting new product launches to relevant stakeholders.

• Product Management: Oversee product lifecycle from launch to promotional strategy;
  conduct market analysisto guide product positioning and pricing;
  collaborate with sales and marketing for launches and enhancements;
  monitor product performance and market trends;
  analyze pricing and profitability to optimize margins.
• Trade Marketing Strategy: Develop and implement trade marketing strategies to drive sales;
  conduct market researchand competitor analysis;
  execute campaigns to increase brand awareness and product adoption.
• Accountability: Align company strategy with key customers and account plans;
  maintain strong communication with stakeholders;
  ensure commercial materials are well-presented;
  achieve targets and identify new sales opportunities.

• Excellent analytical and communication skills
• High level of self-motivation and ability to raise enthusiasm in others
• Strong communication skills
• Structured method of working
• Fluent in spoken and written English or equivalent
• Sound knowledge of MS Office (Excel and PowerPoint)
• Bachelor’s Degree in Business Studies (or similar) with a focus on Marketing
• 1/2 years of experience as Product Marketing / Trade Marketing Specialist

You’ll receive a competitive salary and a benefits plan, including:

• Medical, dental, life, vision, paid time off, well-being benefits
• Discounts on Stanley Black & Decker tools and partner programs

We offer opportunities to grow and develop your skills across a global portfolio of brands, with access to learning resources and a collaborative, diverse culture. We value purpose-driven work and community impact through volunteerism and sustainable practices.