Trade‑Focused Brand Manager Ho.Re.Ca.

ppOn behalf of a multinational, global leading company, we are seeking a Trade‑Focused Brand Manager Ho.Re.Ca. who will be the owner of the Ho.Re.Ca. go‑to‑market, with a strong focus on trade marketing, field execution and distributor enablement. The role blends strategy and hands‑on activation, with the goal of driving on‑premise awareness, sell‑out and consistent execution at point of consumption. /p h3Role summary /h3 pThe Brand Manager Ho.Re.Ca. will act as the end‑to‑end owner of the Ho.Re.Ca. channel, responsible for translating global platforms into local on‑trade programs, developing POSM and toolkits, orchestrating field activations, and equipping distributors, agents and sales teams with the tools and KPIs needed to elevate execution quality across Italy. The position requires a strong trade mindset, operational rigor and close collaboration with commercial teams. /p h3Key responsibilities /h3 ul libDesign and implement /b the integrated Ho.Re.Ca. marketing plan aligned with global strategy and local priorities. /li libTranslate global campaigns /b into actionable on‑trade programs, creative briefs and activation calendars. /li libDevelop trade assets /b including POSM, displays, menu inserts, tent cards, agent toolkits, training packs and digital sales materials. /li libPlan and execute field activations /b such as sampling, bartender trainings, on‑premise events, roadshows and local promotions with agencies and distributors. /li libEnable sales distributors /b with playbooks, pitch decks, sell‑in kits and KPI dashboards to ensure consistent execution. /li libMonitor and analyze KPIs /b (sell‑in, sell‑out, conversion, distribution, promo uplift, awareness) and drive continuous optimization. /li libManage agencies and vendors /b from brief to delivery, ensuring quality, timing and budget control. /li libCollaborate with Product Management /b on portfolio lifecycle, channel pricing, assortment and go‑to‑market sequencing for Ho.Re.Ca. /li libOwn the channel marketing budget /b and measure ROI of activations and campaigns. /li libCoordinate cross‑functional stakeholders /b (Sales, Operations, Customer Care, HQ) to ensure alignment and scalability. /li /ul h3Candidate profile /h3 ul liBachelor’s degree in Marketing, Business, Economics, Communication or similar. /li li4–6+ years in Brand, Trade or Marketing roles with proven Ho.Re.Ca./foodservice experience. /li liDemonstrable experience in trade marketing and field execution (POSM, activations, toolkits, distributor enablement). /li liStrong analytical skills; familiarity with Power BI, Nielsen/IRI or equivalent tools. /li liExcellent project management, stakeholder management and agency briefing capabilities. /li liStructured, results‑driven and comfortable managing multiple projects. /li liWillingness to travel across Italy for field visits and partner meetings. /li liItalian native or fluent; English working proficiency required. /li liBackground coordinating field teams, merchandisers or store/account managers. /li liHands‑on experience with sell‑out measurement and commercial reporting. /li /ul h3Location, type /h3 ul libLocation: /b Bologna area. /li /ul pTo apply for this position, we invite all interested candidates of any gender (L.903/77) to send their CV via email, specifying their consent to the processing of personal data (EU Regulation 2016/679) and referencing the job posting. /p pSadhu thanks in advance all applicants and will contact candidates deemed suitable within 15 days of receipt. After this period, the selection process will be considered closed. /p pAs the data controller, Sadhu ensures that personal data is processed in compliance with the provisions of EU Regulation 2016/679 – GDPR – on data protection. /p pBefore submitting their CV, candidates are encouraged to review the privacy policy available on For inquiries or to request data deletion, please contact /p pSadhu S.r.l. – Recruitment and Selection Agency /p pMin. Authorization No. of 27/11/2024 /p pShare Capital: €25,000 fully paid‑in /p pTax Code/VAT No. – REA MI /p /p #J-18808-Ljbffr