Business Development Manager

PbJob Responsibilities

• be responsible for direct sales expansion and business development of the company’s full product portfolio (LED displays, lighting, smart poles, all-in-one conference systems, and integrated visual solutions) in the Italian market.


• Focus on developing and accessing key local resources that are not easily covered by the China-based team, including end users, major system integrators, consulting firms, and design institutes.


• Establish and maintain long-term relationships with top-tier integrators, consultants, and key project stakeholders to enable early-stage project engagement.


• Proactively obtain and manage first‑hand project information, tracking and driving opportunities from early project stages.


• Lead spec‑in activities at the early phase of projects by integrating the company’s products and solutions into design schemes, technical specifications, and tender documents.


• Take full ownership of the entire project lifecycle, including client communication, solution positioning, commercial negotiation, tender participation, and contract signing.


• Collaborate closely with internal teams (pre-sales, product, marketing, delivery, etc.) to ensure competitive and localized solutions for customers.


• Continuously monitor market dynamics, industry trends, and competitor activities; provide timely market feedback to support the company’s strategic decision‑making.


• Organize and participate in both online and offline marketing activities and industry events.

Qualification

• based in Italy, with a Bachelor’s degree or above .3–5 years of B2B sales or business development experience; experience in LED displays, AV systems, lighting, smart city solutions, or related industries is preferred


• Strong direct sales and key account development capabilities, with the ability to independently develop and influence key clients


• Existing local network with end users, major system integrators, consultants, or engineering companies is highly preferred


• Familiar with project‑based sales processes, including tendering procedures and technical specification management


• Proven experience in early‑stage project engagement (spec‑in), with the ability to influence project solutions and technical standards before tender release


• Strong business acumen and negotiation skills, capable of driving complex and long‑cycle projects to closure


• Excellent communication and interpersonal skills, with the ability to build trust with diverse stakeholders


• Results‑oriented, highly self‑motivated, and able to work independently under pressure


• Fluent in both Italy and English (written and spoken)


• Strong professional ethics and sense of responsibility; aligned with company culture and able to strictly maintain business confidentiality