Industrial B2B Lead Generation & Content Marketing Specialist

ppLocation: Province of Naples, Italy /p pCompany: Leading manufacturer of electrical components for industrial applications /p h3Mission /h3 pThis role aims to assist the sales team and support their operations to achieve sales goals, positively impacting productivity, efficiency, effectiveness, and overall results (revenue and profit). /p h3Summary /h3 pThe primary responsibility of this role is to support operations and utilise tools for process automation, focusing on generating leads through LinkedIn. Also, this role aims to increase the salesforce's efficiency and effectiveness through maintenance, optimisation, and support activities. /p h3Responsibilities /h3 ul liLead Generation and Management: ul liImplement and support the process to move prospect/buyer personae through the funnel. /li liDefine and execute lead generation programs to grow the pipeline of new clients and for customer growth (upsell. x-sell). /li liConduct customer surveys in collaboration with product management and quality control/assurance. /li liSupport new product launches. /li /ul /li liOutreach and Social Media: ul liProvide and update contact lists for outbound call providers. /li /ul /li liContent Creation: ul liCreate online and offline graphics using tools like Canva. /li liIdentify and generate the content to use for each buyer persona in each of the funnel’s stages. /li /ul /li liWebsite Management: ul liUpdate and improve the company website for lead generation. /li liEnsure the website is up-to-date and optimised for SEO. /li liUse WordPress and liaise with developers/designers as needed. /li liPrepare and maintain up-to-date training and informational documents (presentations, brochures, elevator pitches, objection handling, case studies, etc.) for the sales force and outbound call providers. /li /ul /li liProcesses and Systems: ul liLiaise with external providers for outbound calls, data enhancement, and management as needed. /li liImplement and maintain tools for increased sales effectiveness (e.g., sales-effectiveness forum, web-based catalogue) /li /ul /li liTechnical Tools and Platforms: ul liBe the primary user of tools like Brevo, MeetAlfred, WordPress, etc. /li liDefine and optimise the MAR-TECH stack to introduce automation and use AI where needed. /li liSelect, implement, and use new automation tools. /li /ul /li liReporting and Administration: ul liMonitor and track costs associated with lead generation activities. /li liOccasionally travel to team meetings, events, or industry conferences. /li liSupport the definition of the marketing plan. /li liSupport the development and implementation of sales strategies. /li /ul /li /ul h3Requirements /h3 h3Must-haves /h3 ul liLanguages: ul liFluency in Italian and English (mandatory level B2 or above) /li li(will be tested during the selection process). /li /ul /li liAdvanced Microsoft Office skills: ul liWord (revisions, cross-references), PowerPoint (timed presentations) /li li(will be tested during the selection process). /li /ul /li /ul h3Nice-to-have /h3 ul liKnowledge of other European languages (Portuguese, Spanish, French, German). /li /ul h3Other required skills /h3 ul liExcellent interpersonal and communication skills. /li liCustomer-centric; effectively relates to customers and prospects. /li liPerseverance and tenacity; view a “no” as motivation to work harder. /li liFlexible and able to optimally allocate time and resources. /li liProactive problem solver with a sense of urgency. /li liAction-oriented; takes initiative and does not wait for instructions. /li liTeam player; works effectively and collaboratively with colleagues. /li liHighly organised; capable of achieving goals and meeting deadlines. /li liAdaptable; thrives in a start-up environment and shapes undefined processes. /li liResilient under stress; eager to learn and improve daily. /li liAbility to multi-task in a fast‑paced environment. /li liWorks independently and as part of a team with open communication. /li liStrong professional ethics. /li /ul h3Why Join Us /h3 pThe successful candidate will join a dynamic, growing company with a start-up spirit. We seek individuals willing to engage deeply, uphold professional ethics, and embrace a meritocratic work approach. /p pThis role may *NOT* be for you if you: /p ul liDislike working towards targets. /li liPrefer highly structured environments. /li liPrefer a slower pace. /li liDon’t embrace change. /li /ul /p #J-18808-Ljbffr